Chums continues to focus on growing its specialty retail business, expanding its rep force to include Rocky Mountain Rep Group, Rep Monsters and independent sales rep Allen Breeding.
Rocky Mountain Rep Group, led by industry veteran Rich Kuipers, will spearhead sales efforts and expansion for Chums in Utah, Colorado, Wyoming, southern Idaho, and New Mexico. The agency’s client list includes Kühl, Yakima, GoPro, and Black Crows skis.
Mitch Baker’s Rep Monsters team will handle Chums’ retail partner needs in the coastal Southeast for Virginia and the Carolinas. Rep Monsters’ brand roster includes Cobian, Arbor Skateboards and Silipint.
Allen Breeding brings more than 30 years of experience to the Chums sales team and will service the South Central region already representing brands Kavu, Eagles Nest Outfitters, Livsn, and Tough Cutie.
“It’s a very exciting time for Chums as we enter our 40th year in business,” commented Tom Ferries, national sales manager for Chums. “Our lineup of outdoor accessories and bags has never been stronger. We’re proud to offer gear for the most dedicated river guide as well as for the family trip to the beach for the weekend. We’re quickly approaching our busy summer season, and our rep force, both the new additions and existing team, will be instrumental in bringing the excitement of the new Chums line to specialty accounts and consumers across the country.”
