Chubbies, the weekend-centric lifestyle apparel brand within the Solo Brands portfolio, has expanded into sports-inspired apparel through its collaboration with the NFL.
Chubbies will introduce select officially licensed NFL team apparel this fall, with plans to expand the line in Spring 2025 to include all NFL teams.
Timed with the launch, Chubbies also announced that it has been working on the collection with George Kittle, the San Francisco 49ers’ NFL tight end, and has appointed him the brand’s creative director of Football, responsible for leading design efforts and driving strategy for the NFL apparel collection.
“I’ve loved every moment of working with Chubbies over the past two years and am thrilled to take on this additional new role,” said Kittle. “This partnership perfectly fuses my on-field dedication with my off-field creative passion. I can’t wait to bring our shared vision to life and connect with fans in an exciting new way.”
Chubbies Co-Founder and President Rainer Castillo said, “George has brought an electrifying energy to our brand. Evolving our partnership with him while teaming up with the NFL is an exciting new chapter for us. We’re eager to leverage his distinct style and our brand’s creativity to deliver something truly special for fans.”
Images courtesy Chubbies x NFL
