Christy Sports announced the opening a new store in Aspen, CO, located at 303 East Durant Street. The location was previously an Aspen Sports store and recently vacated as part of Vail Resorts’ exit from Aspen.
The Christy Sports store sits inside the St. Regis Aspen Resort and will provide year-round specialty outdoor rental and retail services.
“We are very excited to continue our strategic growth, offering new and current guests the opportunity to experience our world-class service at the new Aspen location,” said Gary Montes de Oca, chief development and strategy officer at Christy Sports. “This new location is another great example of our thoughtful expansion to locations where we see a guest need for the best service experience in the outdoors. We are providing an omnichannel service network where and when it is most convenient for guests to maximize their outdoor experiences in the Rockies and beyond.”
Opening the store in the St. Regis marks a return to the town for Christy Sports, which last operated in Aspen in the late 1990s. With two entrances, one on Durant Street and one inside the St. Regis, it’s an optimal location to serve hotel guests, visitors and locals. The new Aspen location complements the three Christy Sports stores located nearby in Snowmass to provide a holistic service experience throughout the region.
“Returning to Aspen has been a longtime goal for us. The opportunity to fill the void in outdoor service for Aspen and St. Regis guests is something that we are so pleased to support,” said Dan Fox, chief store operations officer at Christy Sports. “Our partnership with the St. Regis brings together the shared value of best-in-class service that we know as the Christy Difference. Our team is eager to bring that experience to both our guests and our partners in Aspen.”
The new location will open on May 26.
Headquartered in Lakewood, CO, Christy Sports operates more than 60 locations in Colorado, Utah, New Mexico, Washington, and Montana.