Christy Sports appointed Pete LaBore as CEO, Mimi Nuelle as chief merchandising officer and Danielle Quatrochi as chief marketing officer.
“We are thrilled to have Pete, Danielle and Mimi join the Christy Sports team,” said Dan Galpern, a partner at TZP Group, an investor in Christy Sports. “Pete’s vision, passion for building customer experience and collaborative team culture made him the perfect choice as the new CEO. We look forward to working with Pete and the new team to continue building upon the almost 65 years of getting our customers outside and on the mountain.”
LaBore’s career has crossed several industries, including over a decade with Backcountry, where he was chief operating officer, navigated growth, as well as operational and ownership transitions.
“When we were searching for a new CEO, we were looking for a service-driven leader who can continue to enhance the Christy Sports vision and customer experience focus,” said Galpern. “Pete is a highly effective leader of people and culture who also loves the outdoors. He’s got the strong industry experience we were looking for and has demonstrated success in strategic planning and execution for the outdoor consumer landscape.”
“I couldn’t be more excited to be joining the incredible team, heritage and expertise at Christy Sports,” said LaBore. “Christy Sports has a well-respected service-oriented culture for new and returning customers the opportunity to get outdoors and enjoy the mountains.”
As chief marketing officer, Danielle Quatrochi brings over 20 years of marketing and direct-to-consumer experience in the active lifestyle industry. She held leadership roles at Nike, Finish Line and Outside where she focused on customer loyalty and cross-channel engagement to accelerate business results.
“I’m honored to be part of the Christy Sports legacy and team,” Quatrochi said. “Christy Sports was founded in service, and I look forward to continuing that customer-centric approach and elevating the brand’s awareness so a new generation can experience the Christy Sports difference.”
Mimi Nuelle joins Christy Sports as chief merchandising officer, with over 20 years of merchandising experience. Most recently she worked for 10 years at Backcountry as VP of merchandising for the hard goods, soft goods, and bike businesses across e-commerce and brick-and-mortar stores. Before Backcountry, Nuelle held merchandising leadership roles at Nordstrom (Hautelook) and Overstock.com.
“I’m thrilled to join the Christy Sports organization,” Nuelle said. “I look forward to enhancing our customer experience in-store and on the mountain through our growing relationships with world-class outdoor brands. It is an honor to join this passionate team.”
Photos courtesy Christy Sports, Pete LeBore, Danielle Quatrochi, and Mimi Nuelle
