Jetboil hired Chris Lussier as vice president of sales and marketing.  Chris, formerly vice president of sales and marketing for Garmont North America, will assume responsibility for growth of the Jetboil brand within the core outdoor retail category, expanding the North American distribution channel, and brand marketing.

“I am extremely happy to have Chris join the Jetboil team at such an exciting and important juncture in our young company history,” said Perry Dowst, CEO of Jetboil. “Chris' strengths and depth of experience in the core outdoor channel, outdoor brand development, and product management will add tremendous capabilities to our team as we re-launch the Jetboil brand and strengthen our category leadership with an unprecedented new product expansion for spring 2011.”

Jetboil has announced three new personal cooking systems, Jetboil Zip, Jetboil Sōl, Jetboil Sōl Titanium, all based on Jetboil's core FluxRing technology and offering significantly enhanced performance, for delivery to the market in spring 2011, expanding its current award winning and category leading line-up. Committed to good environmental stewardship, Jetboil will also offer CrunchIt, a patent pending tool compliant with recycling standards.  It safely vents any remaining fuel traces in a butane canister before puncturing canisters for recycling in commercial and municipal recycling programs.