Cherokee Inc. reported that Mervyn's has extended its existing licensing agreement with Cherokee for an additional three (3) year period through January 31, 2008. The Mervyn's licensing agreement is for Cherokee's Sideout brand.
Howard Siegel, President of Cherokee, stated, “During our fiscal year ended January 31, 2004, retail sales of Sideout branded merchandise at Mervyn's were approximately $100 million. We are pleased with Mervyn's performance, and look forward to continuing our good relationship with Mervyn's.”
