2A Group, LLC announced that, through subsidiaries, it has acquired the e-commerce brand CheaperThanDirt.com and the ammunition and shooting accessory inventory that the Group will continue to be sold on its website.
Based in Fort Worth, TX, the CheaperThanDirt.com brand offers a wide range of ammunition, shooting accessories, and outdoor gear. It began as a mail-order catalog business in the early 90s. Jake Felde, CEO of 2A Group, LLC, and his team, which manages the e-commerce brand LuckyGunner.com, will continue the CheaperThanDirt.com business.
“We are excited to meet and serve our fellow shooters who have trusted CheaperThanDirt.com for over 25 years. Our team has many years of experience providing customers with the products and customer service they deserve, and we are going to continue that tradition with CheaperThanDirt.com,” Felde said. “The website will continue to offer a broad array of ammunition and shooting products. We did not purchase the firearms inventory or the firearms division of the business, so that product category will not be offered on the website. This leaves more time and energy for our team to prioritize streamlining and executing improvements in other parts of the business.”
“At a time when the 2nd Amendment industry is under siege from lawfare, increasing regulation, and hostile political adversaries, we are a staunch defender of and the safe home to brands in the industry,” Jordan Mollenhour, owner of 2A Group, LLC said, “Jake and his team wake up every day looking for new ways to serve their customers, and I am excited to see them prove themselves yet again with old and new customers of CheaperThanDirt.com.”
All of the companies involved are privately owned, and the terms of the acquisition were not disclosed.
Image courtesy Cheaper Than Dirt
