Charles River Apparel will be donating a portion of their sales from their “Be Pink Proud” active wear clothing line to several cancer research and support organizations in memory of Charles River employee and family member Susan (Lipsett) de Vries, who has passed away from breast cancer.
De Vries worked for many years at Charles River Apparel in both sales and design. Not only was she an active member of the family business but she was a 2005 Gilda Radner Award honoree by the Wellness Community-Greater Boson; she rode 85 miles on her bike raising money for the Dana-Farber Cancer Institute through the Pan-Mass Challenge as a three time participant while undergoing cancer treatments; and started a weekly place of support for those afflicted with this disease.
To continue de Vries efforts, Charles River Apparel launched the “Be Pink Proud” active wear line, including polos, sweatshirts, fleeces, and jackets in the signature breast cancer awareness color pink. A portion of the sales from “Be Pink Proud” will be donated to organizations such as the Dana-Farber Cancer Institute, The Pan-Massachusetts Challenge and The Wellness Community-Greater Boston.
“Sues passing was a tremendous blow to the Charles River family,” says Vanessa Keefe, director of marketing for Charles River Apparel. “We hope that our efforts to support cancer education and research will make a difference in other families lives.”