Chaos Headwear has added new members their U.S. national sales team—the Rose Agency for the Rockies and the Lake Effect Group for the upper Midwest.

The Rose Agency covers CO, UT, NM, WY and MT. Koji Peck oversees Colorado and New Mexico with Mike “Simbo” Simbowski. Garret Rose covers Utah and Wyoming with Peck and Chris Binger.

The Rose Agency has been in business since 1987. Their other brands include Smith Optics, Bogs Footwear, Goal Zero, Chums, Captuer Headwear and Kinco Gloves. The Rose Agency is successful because of their team energy and thrives because of the people they work with.

“We are motivated to provide great service for our accounts and the people we work with. Not to mention we all live in beautiful places,” said Garret Rose.

The Rose team plans for more distribution in resort and event programs. They will also keep up with the great stores served by our friend Patrick “Packy” Hoyt, who passed suddenly this year.

This year, Chaos Headwear also added a new division in the northern mid states for new retail accounts in OH, IN and MI, led by Lake Effect Sports. Industry veterans of 25 years, Lake Effect Sports has an extensive snow background, including 10 years’ experience at Nike. They have represented Under Armour for 10 years and also represent Line Ski and Scott USA in addition to Chaos and CTR Headwear.

Team members include Geoff Bonebrake and Tim Simonson, who have been a team for 22 years.


“What I love most about my job is the people I get to meet and work with,” says Simonson. “We are also really excited to work with Chaos Headwear. We will bring a level of distribution that Chaos currently does not have in our territory.”