The National Basketball Players Association (NBPA) and THINK450 announced a partnership with Hanesbrands Inc. that will recognize Champion as the official sport style partner of the union.
With this new multiyear partnership, Champion will develop, manufacture and provide apparel for NBPA camps and clinics as well as apparel items including shirts, hoodies, pants and other goods that bear NBPA marks. NBPA branded items will be made for sale at select retail locations.
“For as long as I can remember, Champion has been a top sportswear brand and part of basketball culture,” said Payne Brown, president of THINK450. “Offering a wide variety of casual wear as well as high-quality performance apparel, they are a natural fit with the lifestyle of our players and the union as a whole. There is ample opportunity for growth with this partnership and I am excited to see our two organizations move forward together.”
“Champion is pleased to be a key strategic partner of the NBPA,” said Hanesbrands Inc. Group President-Global Activewear Jon Ram. “Being the official sport style partner of the NBPA is an exciting opportunity for Champion to continue to work with world-class athletes and teams that transcend their sport. We look forward to collaborating with the Union and providing support to its members as they pursue their goals off the court.”
In addition to being the official sport style partner of the NBPA and THINK450, Champion will work in collaboration with the union as a marketing partner on various events, including One Court and the NBPA Players’ Voice Awards.