The Premier Lacrosse League (PLL) named Champion Athleticwear as the official sideline apparel partner for its 2021 season. The partnership will include providing all sideline apparel, collaboration on clothing lines, marketing initiatives, and creative co-branding.
“Champion is poised to bring an exciting new look to the PLL’s sidelines this summer,” saif Co-founder and CMO, Paul Rabil. “We’re thrilled to work alongside a company that puts an emphasis on authenticity, innovation and culture. At the PLL, we proudly embody ‘Be Your Own Champion’ with our approach on and off the field.”
Champion will supply all practice apparel for the league’s players and staff and coaches. Players will be provided shorts, sweatshirts, joggers, slides, jackets, and t-shirts. Coaches and staff will be outfitted in sweatshirts, polos, hats, t-shirts, and quarter zips. The PLL and Champion will also work together to create new apparel products specifically for lacrosse.
”Champion has over 100 years of innovating in sports as an authentic American athletic apparel brand, and we are truly excited to bring this rich heritage and contemporary brand to partner with the Premier Lacrosse League to create custom gear for lacrosse players and fans across the country,” said Jon Ram, group president, global activewear. “To be able to take inspiration from today’s design and innovation trends and blend them with new technologies in sports apparel for the ultimate lacrosse product for the PLL has been very rewarding. We are proud to partner with the PLL, as the league and its players embody sportsmanship and progressive values.”
Photo courtesy Champion
