Internet Retailer Magazine recently announced their list of Hot 100 E-Retailers of 2012, including Chacos.com in their competitive apparel and accessory category. The Hot List recognized Chacos.com for creating an interactive platform called the Chaco-sphere that connects Chaconians (fans of Chaco) and their love of the brand by featuring unique user-generated content, real-time social media posts, and product reviews.
The site provides an opportunity for Chaconians to envision the adventure to be had by pulling user and brand generated content into individual product pages while shopping for footwear and accessories. Progressive level badges, “hero” image opportunities, product reviews, and adventure stories encourage follower participation in, and ownership of, the Chaco community.
Heralded by Internet Retailer, “Each of this year's featured e-retailers goes the extra mile to provide the value that convinces a consumer to click the buy button. Apparel and accessories is, without question, the toughest category to get into on the Hot 100 because many retailers in the category pack their sites with features. We select e-commerce sites that have broken new ground in some way other e-retailers can learn from.”
According to Colin Butts, marketing manager for Chaco, “Chaconians develop a strong emotional connection with their Chacos and share that passion in the Chaco-sphere! Our fans are the force building Chaco, not just as a brand, but as a community of outdoor-minded adventurers who inspire each other. We're grateful for our consumers' involvement and delighted to be recognized for our unparalleled and interactive brand experience.”