Chaco Footwear announced it has created a partnership program to help support its retailers affected by the COVID-19 crisis.

The new dropship program will allow participating retailers to offer Chaco’s full collection of products online through Using a unique digital experience, participating retailers will earn a percentage on every sale and Chaco will handle the delivery and any returns for the retailer.

“For over 30 years, independent retailers have been the backbone of Chaco’s business and the foundation of our community – it’s critical we support them in these challenging times,” said Todd Gordon, interim general manager and VP of sales. “Now more than ever, brands need to think creatively about how we support independent retail, and we believe this program will provide immediate opportunities for our retailer partners.”

Chaco is using this program to encourage its consumers to “stay home and shop local,” while social distancing and sheltering-in-place. The brand has also created a full suite of marketing materials for each retailer to launch through their social media and digital channels, with Chaco driving awareness and engagement through its own marketing channels.

“Knowing that time and resources are limited during this crisis, we wanted to make sure participating is as easy as possible,” said Lyndi Bell, Chaco’s marketing manager, who is leading the program launch. “By providing a turnkey solution with all the assets, retailers should be able to get started right away.”

Chaco has offered the program to an initial group of retailers and plans to scale the program over the coming weeks.

Photo courtesy Chaco