C&H Precision (CHPWS), designer and manufacturer of precision optics, optics adapter plates and pistol slide milling upgrades, has appointed GW Ayers VP of Sales and Marketing. In this role, Ayers will lead the company’s strategic sales initiatives and marketing, leveraging his extensive background in the defense and firearms industries to growth and expand market reach.

Ayers, a native of rural Virginia, served 22 years in the U.S. Army before transitioning to the defense industry, where he worked for a leading manufacturer. He later moved into the firearms sector, founding and operating several retail stores and shooting ranges. His deep industry experience and passion for customer service make him a valuable addition to the C&H Precision team.

“I am honored to have the opportunity to join C&H Precision,” said Ayers. “This company has built a reputation for excellence, and I’m excited to contribute to its continued growth. I look forward to providing top-tier products and service to the most discerning customers in the world.”

Buck Holly, owner of C&H Precision, expressed his enthusiasm for Ayers’ addition to the leadership team. “GW brings a unique combination of military, retail and industry experience that will be instrumental in driving our brand forward. His leadership and customer-first mindset align perfectly with our mission, and we are excited to have him on board.”

C&H Precision is a family-owned and operated small business serving the shooting community from its Richmond Hill, GA headquarters. The company recently broke ground on a new 50,000-square-foot facility in Richmond Hill and expects to relocate its staff and all operations in the first quarter of 2025.

Images C&H Precision