Century 21, which filed for bankruptcy in September and is liquidating its 13 stores in New York, New Jersey, Pennsylvania, and Florida, is now selling its intellectual property assets.
Hilco Streambank said the intellectual property assets for sale include trademarks, the C21Stores.com domain name, customer data, social media assets, and more. The company operated 13 stores across New York, New Jersey, Pennsylvania, Florida, and the e-commerce website, C21Stores.com.
Total gross revenue in FY 2019 at Century 21 was more than $747 million, of which approximately $53 million can be attributed to the eCommerce channel.
“The Century 21 brand provides a trusted destination for name brand apparel, accessories, home goods, and more,” commented Hilco Streambank Executive Vice President David Peress. “Century 21’s customers are highly loyal across both the retail and online channels with frequent visits as product assortments are updated daily.” Often referred to as “New York’s Best Kept Secret.” Century 21 provides its “in the know” customers the opportunity to acquire designer products at a discount with confidence in the authenticity of the product.
Offers to acquire the Century 21 intellectual property assets are due by November 16, 2020. An auction will be held on November 19, 2020. The sale is subject to approval of the United States Bankruptcy Court for the Southern District of New York.
More information on the sale is available here.
Photo courtesy Century 21
