Celsius Holdings, Inc. has completed its acquisition of Alani Nutrition, LLC (Alani Nu) for $1.8 billion, including $150 million in tax assets for a net purchase price of $1.65 billion, comprised of a mix of cash and stock.
The two brands combined form a functional beverage portfolio “well-positioned to capitalize on the growing consumer preference for healthier, zero-sugar beverage alternatives,” the company said in a media release.
“The closing of this transaction further strengthens our ability to grow the energy drink category and reach new consumers who seek better-for-you, functional beverages as a healthier alternative to traditional, sugary energy drinks,” said Celsius Chairman and CEO John Fieldly. “The Alani Nu founders and team have built a leading portfolio of health and wellness lifestyle products enjoyed by a large and loyal consumer base.
We expect to continue creating the same great-tasting products Alani Nu is known for and innovating even more great flavors and collaborations to reach more people, in more places, more often.”
As previously announced, Alani Nu will operate within Celsius, and key leadership team members of Alani Nu’s prior owners have agreed to continue as advisors to Celsius to ensure continued business momentum.
“Alani Nu has built a strong brand and a differentiated consumer base, which we believe will thrive and grow within the Celsius family,” said Alani Nu Co-Founder Max Clemons. “Thank you to the many Alani Nu employees and partners who have helped inspire and support our customers in their pursuit of active, wellness lifestyles. I look forward to working with the Celsius team to make Alani Nu products available to many more people and to continue creating great-tasting, functional products aligned with today’s wellness lifestyles.”
Image courtesy Alani Nutrition LLC
