CCM Hockey announced the acquisition of its worldwide base layer license from its licensing partner Icon-Elite Group Inc., effective September 1, 2021. This transaction will allow CCM Hockey to offer a broader collection of hockey equipment products.
“This is extremely positive news for CCM Hockey, as the base layer products represent a great opportunity to grow our apparel product offering and provide our research and development expertise in the apparel category to our consumers. I want to warmly thank Icon-Elite Group Inc. and its CEO Mr. George Nehme and his team for their great partnership and for the opportunities to enhance our business relationship in developing other segments in the future,” said Marrouane Nabih, CEO, CCM Hockey.
This base layer licensing partnership was originally created in 2015 to further strengthen the business relationships between CCM Hockey and Icon-Elite Group Inc. with its manufacturing partner Bulletin.
Photo courtesy CCM Hockey