The 28,000-square-foot gym will open on Main Street in East Longmeadow on May 30, marking Fitness Holdings North America’s first Springfield location and 13th gym in Massachusetts.
Category: Sports/Fitness

New Balance Reopens London Flagship
The flagship store reopened on April 17 “putting people, not products, at the center” of the redesigned space. To mark the reopening, New Balance will host a series of events around the 2025 TCS London Marathon.

Nike x Hyperice Ready the Body with High-Top Hyperboot
Nike and Hyperice continue to receive athlete feedback while the shoe continues in development. The shoe will drop in North America via nike.com and select Nike retail locations on May 17, globally beginning Holiday 2025.

Bike Nashbar Founder Arni Nashbar Passes Away; Leaves a Rich Legacy
In response to what he saw as a gap in quality customer service in bike mail-order companies, he and his wife founded Bike Nashbar. At its peak, the company mailed over 14 million catalogs annually across the U.S. and Canada, employed over 350 people and shipped over 6,000 packages daily.

Adidas Adizero Boston 13 Drops with Head-to-Toe Collection
Shown over the weekend, before today’s 129th Boston Marathon, the Adizero Boston 13 launched as an EQT edition as part of a wider collection of apparel and accessories. All pieces come in retro teal, white and black, “inspired by the shades and designs of vintage Adidas Equipment pieces from the brand’s archive, as seen on Boston Marathon staff uniforms worn in 1991.”

Pickleball Kingdom Franchise to Open in Bryan-College Station, Texas
This new location, led by franchisee Sheryl Miller, adds to the growing number of Pickleball Kingdom clubs in Texas, including those operating in Plano, Dallas, Pflugerville, and soon-to-open Fort Worth. .

REX Roundtables Founder Will Phillips Passes Away
“The Health & Fitness Association joins the fitness industry in mourning the death of Will Phillips, an industry visionary and leader who guided so many of our members on their journeys as successful owners and operators,” said Health & Fitness Association President and CEO Liz Clark.

United Wheels Appoints Bike Industry Vet to Lead BMX Product Strategy
Michael Gonzalez’s tenure in the bike industry also spans collaboration with worldwide distributors, aligning sales strategies with product launches, and direct involvement in quality control, supplier relations and team management.

Buying Group Pioneer Don Pfau Passes Away
Throughout a long and storied life, Prau remained committed to Sports, Inc.’s success and prominence in the sporting goods industry. The group has grown to over 600 from the original seven members, selling billions of dollars in sporting goods from coast to coast.

Sports Endeavors Extends Reach to the Midwest with Soccer Master Acquisition
Sports Endeavors, a portfolio company of Seawall Capital, LLC, acquired Soccer Master, a six store specialty chain based out of St. Louis, MO, serving four Midwest states.

Crunch Franchise to Open Crunch Norfolk this Fall
Crunch Norfolk will be Fitness Ventures LLC’s 68th gym and fourth location in Virginia, with plans to open at least 10 more gyms in 2025.

KT Introduces Soothe Line
Building on the success of the KT Ice Series, the KT Soothe Line expands the brand’s portfolio of recovery solutions, reinforcing its commitment to a well-rounded approach to pain management and muscle care.

Therabody Announces Inaugural Performance Team
As part of the initiative, the Performance Team will have access to Therabody products, scientific research, and personalized recovery plans to optimize performance and well-being.

Strava to Acquire Runna Running Training App
The “acquisition unites the world’s largest fitness community with a leading app in the fiercely competitive running training space, creating compelling value for users and shareholders of both companies.” The transaction is subject to customary closing conditions.

PickleRage Expands Midwest Footprint with Ohio Franchise
PickleRage at Centerville is part of a larger, nationwide expansion strategy as the brand continues to grow its presence in markets nationwide.