Scheels announced plans to open a 250,000-square-foot store in Blaine, Minnesota in spring 2028. The location will be the company’s second location in the Twin Cities metro, joining Eden Prairie, and sixth in the state.
Category: Sports/Fitness

Xtech Secures Equity Investment from Eli Manning
Manning wore Xtech Protective Equipment across the final five years of his NFL career, and his industry expertise and first-hand knowledge of Xtech are expected to offer significant value as the company reaches new markets, particularly the youth football market, where player safety is a major concern.

EXEC: On Holdings’ Stock Downgraded on Currency Headwinds, Tariff Concerns
Raymond James reduced its stock rating on On Holdings to “Outperform” from “Strong Buy” and lowered its earnings estimates due to the strengthening of the Swiss Franc and the impact of tariffs. Raymond James’ analyst Rick Patel wrote, “While we see 2Q being ‘less clean’ due to FX, tariffs, and slower wholesale growth (due to timing of launches), we remain bullish on ONON as a long-term story.”

Rouvy Acquires Bkrool Indoor Cycling Platform
Czech-based indoor cycling platform Rouvy reached an agreement to acquire Spain-based competitor Bkrool. The acquisition will support Rouvy’s expansion with Bkrool having a strong presence in Spain (and Spanish-speaking countries), France and Denmark. Bkrool will continue as a standalone brand within The Rouvy Group.

Deckers Brands Nominates Former Starbucks and Hyatt CFO to Board
Grismer brings over 35 years of financial leadership experience at major global consumer companies. He currently serves on the Board of Directors of Krispy Kreme and has recently served as Chair of the Board of Directors of Panera Brands.

Puma SE Cuts FY Guide Based on DD Apparel Decline, U.S. Tariffs, and Currency Hit in Q2
The sales decline was reportedly driven by the key markets North America (-9.1 percent currency-adjusted), Europe and Greater China. The company’s second quarter net loss came in at €247.0 million, compared to net income of €41.9 million in Q2 2025.

Arena Appoints Chief Brand Officer
After a career at McKinsey and Nike, Mark Pinger joined Arena in 2016 as general manager for the U.S. market. He has been promoted to chief brand officer, effective October 1.

EXEC: Hoka and Ugg Get International Lift and Post Wholesale Strength Globally for Deckers Brands in Q1
Deckers Brands President and CEO Stefano Caroti said the strength of the company’s business continues to be driven by the “remarkable growth” in international markets with Hoka and Ugg both contributing to the company’s 49.7 percent increase in international revenue, while navigating “a choppy U.S. consumer environment.

Pvolve Inks Four New Franchise Deals; Furthers U.S. Expansion
Continuing its nationwide expansion, Pvolve will introduce six franchise studios across Highlands Ranch, CO; Atlanta’s North Perimeter, GA; Granger, IN; and Richmond, VA, strengthening its presence in key markets.

Amazon Warehouse Employee Charged with Stealing $225K Worth of Workboots and Sneakers
Between November 12, 2022 and June 9, 2023, Asraf Mohamed allegedly created 1,838 unique accounts with Zappos.com, an Amazon subsidiary, using the information of new workers through an Amazon program called Zappos at Work. The program was designed to provide employees with a free pair of work boots or sneakers to be worn on the job. The footwear brands stolen included Timberland, Dr. Martens, Wolverine, Carhartt, New Balance, and Brooks.

Former TAG Buying Group Owner Trevor Swangard Passes Away
Trevor Swangard, who was the former president and a co-owner of the Team Athletic Goods (TAG) buying group, passed away on June 27 at age 85.

Consumer Sentiment Inches Up in July; Low Levels of Optimism Persist
The University of Michigan’s preliminary index of consumer sentiment edged up to 61.8 in July from 60.7 in June; however, consumer sentiment has declined by 6.9 percent (4.6 points) compared to the same time last year and is down 16 percent from December.

Foot Locker and Dick’s Sporting Goods Extend Antitrust Review Period for Merger
Foot Locker Inc. announced in a regulatory filing that Dick’s Sporting Goods, Inc. has voluntarily withdrawn its pre-merger notification and report form under the Hart-Scott-Rodino Antitrust Improvements Act as part of its plans to acquire Foot Locker. The withdrawal, made on July 23, is intended to provide the Federal Trade Commission with additional time to review the proposed transaction.

NRF Sees Resiliency in 2025 BTS Shoppers; Will Spend More on Footwear and Apparel
Katherine Cullen, the National Retail Federation’s VP of industry and consumer insights, and Mark Mathews, its chief economist and executive director of research, who identified that this year’s back-to-school (BTS) consumers are shopping earlier and with discounters to save money due to ongoing tariff and inflationary discussions.

Dick’s House of Sport to Open First Store in California in Fall 2025
With a scheduled opening on October 17, the Glendale, CA store will reportedly feature a rock wall, golf hitting bays and cages for practicing baseball, softball and other sports, as well as an outdoor field and track.