Timberland has appointed Coyne PR as AOR for North America, following a competitive review…
Category: Outdoor
Skechers Signs Colin Montgomerie as Brand Ambassador
Skechers Performance Division announced that European golf legend, Colin Montgomerie, has joined Skechers as brand ambassador for the Skechers GO Golf line…
Brilliant Bicycles Raises $1.5 Million in Seed Capital
Brilliant Bicycles, a Los Angeles company that sells entry-level bicycles direct to consumers via the Internet, has raised $1.5 million in seed capital from six investors including Aspiration Growth…
Sanuk Hires Southern California Rep
Sanuk, a division of Deckers Brands, announced that sales veteran Bobby Lockhart has been appointed to oversee the brand’s sales for Orange County and San Diego…
PGA Tour Superstore to Open in Birmingham
PGA Tour Superstore is opening a store in Birmingham with the June 6 grand opening planned…
RECALL: 3,000 Ortovox S1+ Avalanche Transceivers
Ortovox has recalled about 3,000 of its S1+ Avalanche Transceivers because they can fail, resulting in an inability to transmit a discoverable signal during an emergency…
47 Partners with Historic Black Fives Foundation
'47 Brand unveiled a partnership with the Black Fives Foundation, a non-profit organization that works to research, preserve, showcase, and teach the history of African Americans in basketball…
Crailar Technologies Considering Strategic Options
Crailar Technologies Inc.'s board of directors has formed a special committee to oversee a review of the company's strategic and financial options…
Majestic Lands Liverpool Football Club Apparel Business
Majestic Athletic has signed a global apparel partnership with Liverpool Football Club bringing together two of the world's leading brands in sport. As part of the deal, Majestic receives a global license to design, manufacture, and distribute a broa
Boot Barn Acquires Sheplers
Boot Barn Holdings, Inc. entered into a definitive agreement to acquire Sheplers, Inc., a 116-year old western lifestyle company with 25 retail locations across the United States and an e-commerce business, for a purchase price of $147 million in cash…
NSGA: Sporting Goods Market Grows 2 percent in 2014
Consumer-reported retail sales of sporting goods equipment, athletic footwear and athletic apparel increased 2 percent in 2014, according to the 2015 edition of the NSGA Sporting Goods Market report, which was released by the National Sporting Goods Assoc
Brooks Running Survey Finds Friends Trump Fitness Trackers
According to a survey from Brooks Running Co., 32 percent of Americans say they’d choose a friend as their go-to training partner, followed by 24 percent a digital fitness tracker, and 20 percent…
Running USA: Thousands to Participate in National Running Day
National Running Day, a coast-to-coast celebration of running and a collaboration with top U.S. running organizations to promote running as a healthy and accessible form of exercise, will take place on Wednesday, June 3, it was announced today by Running
Vibram USA Acquires Quabaug Corporation
Vibram has acquired the soling assets of Quabaug Corporation, its U.S. manufacturing and distribution partner since 1965. Vibram USA and Quabaug will now do business as Quabaug Vibram Innovation…
Bicycle Corporation of America to Host Asian Vendors at SC Plant
Bicycle Corporation of America will host a delegation of parts suppliers from Asia at its new assembly plant in South Carolina in September in hopes of persuading some to…
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