Outdoor Industry Association will host a one-hour webinar later this month on how companies can take advantage of the Trade Preferences Extension Act of 2015 to lower costs on outdoor apparel, footwear and equipment…
Category: Outdoor
Reynolds Cycling Hires Olympian Champ in Marketing
Reynolds Cycling has hired recently retired Olympic champion in Nordic combined (cross-country skiing and ski jumping), Billy Demong, as marketing and sponsorship coordinator…
New Balance Launches New Global Brand Platform
New Balance debuted a new brand platform – Always in Beta – the brand’s promise “to relentlessly improve, to never stop pushing and to always strive for more.” At the same time, the brand highlights its focus on inspiring athletes around the world.
Yakima to Invest $20.1 Million in New Headquarters
Yakima Products Inc. plans to invest $20.1 million to purchase an 89,000-square-foot building in Lake Oswego, OR for its headquarters…
European Outdoor Group Partners with European Commission
The European Outdoor Group (EOG) has been confirmed as an official partner of the European Commission's first European Week of Sport, which takes place this September…
RECALL: 2,600 Omersub Zero Cube SCUBA Masks
Technosport Inc. of Virginia Beach, VA is recalling about 2,600 Omersub Zero Cube Scuba masks because the non-conforming glass used in the lens can shatter during normal use, posing an injury hazard…
E-bike Lobbyists Assess Progress as State Assemblies Wind Down
Legislation that would update state vehicle and traffic laws for e-bikes remains alive in California, but has floundered in New York, where advocates are now focused on broadening support ahead of another push next year, according to….
Mountain Hardwear President Replaced
Columbia Sportswear Company has appointed Scott Kerslake interim brand president of Mountain Hardwear Inc. to replace Topher Gaylord, who resigned as president of the brand…
Primaloft Opens Asian Headquarters in Xiamen
PrimaLoft Inc. has opened the headquarters for its wholly-owned Asian subsidiary in Xiamen, China…
Asics America Renews Partnership with Jordan Burroughs
Asics America re-signed world champion freestyle wrestler and reigning Olympic gold medalist, Jordan Burroughs. Burroughs, 26, who originally signed with Asics in 2011…
Golf Rounds Played Ease in May
According to Golf Datatech, golf rounds played slipped 0.9 percent during May versus the year-ago month although most regions showed gains…
K2 Skate Expands Focus of Global Ambassador Program
K2 Skate, the maker inline skates, launched a newly expanded global Ambassador program by welcoming a diverse group of new athletes to its roster. The list includes Gaby Velasquez, Rich Parker and Amber Shadwick…
Misty Copeland Becomes First Black Principal Ballerina at American Ballet Theater
Misty Copeland, the star of Under Armour's “I Will What I Want” campaign launched last fall, has become the first African-American female principal dancer at the American Ballet Theater…
Nike Chairman Phil Knight to Step Down
Phil Knight, the co-founder of Nike, has called time on a more than 40-year career as chairman of the sportswear company. Nike said on Tuesday that Knight has recommended that Mark Parker, the company's chief executive, should succeed him as chairman
Guardian Sports Announces Sponsors
Guardian Sports said HEX Performance, athletic apparel and gear detergents, and The Art of Lax have signed on as sponsors for the 2nd Annual Guardian National Championships…
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