Foot Locker, Inc. launched YouTube series “Life Changes After the Draft” – four, 15-second commercials with Under Armour featuring top-NBA Draft prospect Emmanuel Mudiay…
Category: Outdoor
361 Degrees Forms Strategic Cooperation with LeTV Sports
361 Degrees International Limited, one of the leading sports brand enterprises in China, signed a framework agreement with LeTV Sports Culture Develop (Beijing) Co. in a strategic alliance for joint co-operation…
Despite Counterfeiting Complaints, Sports Brands Warm to Alibaba
Alibaba Group Holding Limited is making headway with some sporting goods brands even as others lobby the Obama Administration to put Taobao back on the United States’ “Notorious Markets” list for not doing enough to cleanse China’s
NBDA Executive Director to Step Down, Focus on Special Project
The National Bicycle Dealers Association has begun searching for a candidate to replace long-time Executive Director Fred Clements, so he can pursue a special project for the organization later this year…
Fitbit’s IPO Sizzles
Proving many of its critics wrong and highlighting the hot prospects for the health-tracking device category, Fitbit last week made a huge splash in its initial public offering…
Adidas Renews Agreement with Eastern Michigan Athletics
The Eastern Michigan University Department of Athletic and Adidas announced a new contract that extends their partnership through the 2021-22 athletic season…
New Balance Extends Agreement with Tennis Player Milos Raonic
New Balance and Canadian tennis star Milos Raonic announced the signing of an exclusive sponsorship deal that will extend and strengthen Raonic's relationship with the New Balance brand…
Dwyane Wade Partners with Naked Brand Group
Wade Enterprises, LLC and Naked Brand Group, Inc. announced a partnership between Miami Heat star Dwyane Wade and Naked, the fashion and lifestyle brand…
Speedo Signs Missy Franklin
Speedo USA, a division of PVH Corp., announced that five-time Olympic medalist, holder of two individual world records and competitive swimming superstar Missy Franklin has joined Team Speedo, marking her first endorsement since becoming a professional sw
Outdoor Retailer Taking Applications for Made in America Showcase
Outdoor Industry Association and Outdoor Retailer have begun taking applications for the Made in America Product Showcase at Outdoor Retailer Summer Market 2015…
Aventura Clothing Recognized for Sustainable Apparel Practices
Aventura Clothing has been recognized by the Textile Exchange for converting more of their women’s clothing styles to sustainable, eco-friendly and organic fabrics…
House Narrowly Passes TPA Trade Bill
The U.S. House of Representatives on Thursday took the first step toward resuscitating the White House’s trade agenda by passing legislation granting President Obama fast-track authority…
Hydro-Photon Appoints VP of Sales and Marketing
Hydro-Photon, Inc. (HPI), makers of industry leading SteriPEN Handheld UV Water Purifiers, has appointed Warren Mason as Vice President of Sales and Marketing…
Colt Files for Bankruptcy, Plans Sale
Colt Defense LLC, filed for Chapter 11 bankruptcy protection after failing to win the support of bondholders for a debt-restructuring agreement. The 179-year-old firearms manufacturer famous for making “the gun that won the west,” has secured
Smith and Wesson Q4 Beats Plan, Outlook Disappoints
Smith & Wesson Holding Corp. reported earnings for the fourth quarter that came in at the top end of its updated guidance. But earnings for the period still trailed year-ago levels…
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