Under Armour announced several new strategic partnerships in Germany and the surrounding region in support of the brand's aggressive global expansion plans…
Category: Outdoor
Adidas Introduces Adigirl Collection
Adidas unveiled Adigirl collection, a new apparel line designed specifically for the teen athlete…
Berghaus Launches Sustainability Label to Trade
UK-based Berghaus launched its Made Kind apparel label to the trade ahead of projected Spring 2016 retail launch…
Keds Launches New Taylor Swift Campaign
Keds announces the launch of Ladies First Since 1916, a new global brand platform with a fresh perspective on what it means to be a woman today…
Yonder Joins The Conservation Alliance
Yonder, an online community and adventure guide of outdoor enthusiasts, has become the newest member of The Conservation Alliance…
Thule Reports Strong Second Quarter Growth
Thule Group reported its sales increased 20.0 percent to SEK 1.70 billion, or about $202 million, up 6.4 percent in currency-neutral terms…
Case Logic’s Q2 Woes Obscure Thule’s Solid Growth in North America
Thule Group surpassed all its financial targets in the second quarter although continuing declines at its U.S.-based Case Logic business more than offset growth of its core sports and outdoor businesses in the Americas…
NRF Lowers 2015 Forecast
The National Retail Federation lowered its retail sales forecast for 2015 because of unexpected slow growth recorded during the first half of the year, similar to the industry’s experience in 2014…
Brooks-Range Mountaineering Hires Pacific Northwest Rep
Brooks-Range Mountaineering, manufacturer of backcountry and outdoor equipment and accessories, hired Kim Ross as Pacific Northwest sales representative…
Majestic Athletic Featured on ABC World News Tonight
Majestic Athletic'’s associates were profiled on ABC World News Tonight as part of its “Made in America” series…
Rocky Brands Sees Q2 Earnings Jump 30 Percent
Rocky Brands Inc. reported second-quarter net sales were $68.6 million, slightly down from $68.8 million in the second quarter of 2014. Net income reached $2.0 million, or 26 cents per share, compared to…
Jarden Stock Sale Raises Nearly $1 Billion
Jarden Corporation raised $969.0 million after underwriting discounts, commission and other expenses in a public offering of 18.4 million shares of common stock…
Champion Athleticwear Launches Champion Life Fall Collection
Champion Athleticwear has launched the Champion Life fall collection that updates many of the brand's classic offerings…
Adidas to Open Originals Store in Lower Manhattan
Adidas will open one of its “Originals” boutiques across more than 5,200 square feet on two leased floors of 115 Spring Street, realtor SL Green said in a media release
Nike CEO Earns Retention Stock Award
Nike Inc. CEO Mark Parker could earn up to $30 million over the next five years if the company hits certain financial targets…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal