Vans has teamed up with British design house Eley Kishimoto, a brand known for its bold, vibrant prints, to launch a collection of wearable art with Vans footwear, apparel and accessories as the canvas to these imaginative designs…
Category: Outdoor
Smartwool Partners with the Hardrock Hundred Endurance Run
Smartwool has signed on as the lead clothing and sock partner of the Hard Rock Hundred Endurance Run…
Confluence Outdoor Pivots Toward SUP and Fishing Markets
Confluence Outdoor will wind down its its Bomber Gear apparel brand and stop distributing its Wave Sport whitewater kayaks in North America so it can shift resources toward its rapidly growing SUP and kayak fishing businesses, the company's CEO annou
Zumiez Sees Comp Dip in June
Zumiez Inc.'s net sales for the five-week period ended July 4, 2015 increased 2.6 percent to $67.0 million, compared to $65.3 million for the five-week period ended July 5, 2014…
Eagle Creek Ranked Top Luggage Brand by Consumer Reports Readers
Eagle Creek has been named the top luggage brand by Consumer Reports readers for 2015…
RECALL: Barnett Outdoors Slingshots
Barnett Outdoors is recalling about 88,000 slingshots due to risk of injury…
Nike India Opens Largest Store
Nike opened its largest store in India in Bengaluru. The 7,355-square-store offers apparel and footwear for running, football, cricket, basketball, tennis and women's training…
Keen Forges New Conservation Partnerships
Keen is solidifying its promise to building stronger communities and a healthier planet by partnering with The Wilderness Society (TWS) and 21st Century Conservation Service Corps (21CSC) to help preserve America’s public lands…
Sports Authority Hires Advertising Agency
Sports Authority has chosen the advertising agency Kuhl/Swaine as its partner in developing their brand and consumer engagement strategy. Chief Marketing Officer Ron Stoupa, who joined Sports Authority in late January of this year, is leading the effort..
Sports Authority Hosts Football Field Day
Sports Authority held its second annual Sports Authority Football Field Day on Sunday, June 28 in partnership with USA Football’s Heads Up Football initiative. The free event took place at Sports Authority Field at Mile High…
Nike Partners with Providence College
Nike has signed on as the official outfitter for the Providence College Friars in an expanded relationship…
Tilley Endurables Acquired by British Turnaround Firm
Hilco Capital disclosed that it had acquired Canadian travel hat designer and manufacturer, Tilley Endurables, for an undisclosed sum…
Nike Hires VP, Corporate Controller
Nike, Inc. appointed Chris Abston as VP, corporate controller, and said he would become Nike's principal accounting officer effective Aug. 1, 2015. He previously worked at Wal-Mart…
Total Hockey Recognized for Advertising
Total Hockey Inc. has been awarded four Bronze Telly Awards for commercial spots created in 2014…
Skechers Replaces Credit Agreement
Skechers USA said it entered into a new credit agreement with Bank of America, N.A., MUFG Union Bank, N.A. and HSBC Bank USA, National Association…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal