Unifi, Inc. celebrated the groundbreaking of an 85,000-square-foot addition to its Repreve Recycling Center, which recycle PET bottles to create nylon yarns that are widely used by outdoor and athletic apparel brands…
Category: Outdoor
Garmin’s SideVü Redesign Could Signal Victory for Johnson Outdoor
Garmin International Inc. acknowledged July 13 that it is working on a second generation of its SideVü sonar powered fish finders that will eradicate patent claims by rival Johnson Outdoors Inc. The disclosure could signal that Garmin anticipates defeat i
Crocs Tops Amazon Prime Day Sales in Germany and Austria
Crocs sandals were the top selling non-Amazon product sold on Amazon.com in Germany and Austria during Amazon's Prime Day sale Wednesday…
Polar Bottle Joins Bike Cooperative
The Bike Cooperative has added insulated water bottle innovators Polar Bottle to its growing network of supplier partners…
Under Armour Appoints President Of Global Sports Categories
Under Armour announced that Terdema L. Ussery II, former president and CEO of the Dallas Mavericks, will come on as president, global sports categories, effective September 14…
Aquafil Supplying Outerknown Nylon Recycled from Fish Nets
The Italian textile company Aquafil disclosed that it is supplying nylon recycled from reclaimed fish nets to Outerknown, a menswear apparel brand launched July 15 by 11-time World Champion surfer Kelly Slater…
New Accelerator to Focus on Modernizing the Retail Experience
Parsons School of Design, Harvard’s i-lab and global management consulting firm Kurt Salmon are joining forces to create XRC Labs, a New York-based accelerator that will focus on modernizing the retail and consumer goods industry…
Garmin Lowers Fiscal Q2 Guidance, Cites Currency and Fitness Headwinds
Garmin Ltd. expects to report lower sales and margins for the fiscal second quarter ended June 27 due to currency headwinds and growing discounting in the rapidly growing fitness sector where its Vivosmart fitness tracker competes for shelf space with the
Skullcandy Strengthens Product Development Team
Skullcandy Inc. hired Jeff Hutchings as VP of engineering and category. He formerly led product innovation and engineering at Harman Inc…
Russell Athletic Unveils Customized Little League Uniforms
Russell Athletic and Little League unveiled new uniform combinations for the 2015 Little League Baseball World Series…
Sportsman’s Warehouse to Open Fifth California Location
Sportsman's Warehouse Holdings Inc. scheduled the grand opening of its store in Fresno, CA for Saturday, July 18…
New Balance Signs Rising Junior American Tennis Star
New Balance announced the signing of Wimbledon Juniors Champion Reilly Opelka as the latest addition to New Balance’s growing team of elite tennis players…
Patagonia Launches Baselayer in Direct-to-Consumer Channels
Patagonia launched a new baselayer line Wednesday that is available only at its its owned stores and patagonia.com…
Kinetic Retains Adventure Advertising
Premium trainer brand Kinetic has retained Adventure Advertising to guide its brand positioning and strategy…
SCARPA North America Names Climbing Category Manager
SCARPA North America hired Mark Busby this month to the newly created position of climbing category manager…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal