Electric, a Southern California eyewear brand, stated that its coast-to-coast Legends of the Volt Tour is underway.
Category: Outdoor
Chaos Headwear Transfers Rocky Mountain Sales Business
Montreal-based Chaos Headwear will transfer their Rocky Mountain business from Best and Associates to Hoyt & Company, Inc.
Rocky Brands Restructuring Includes Layoffs and Lifestyle Push
Last year’s warm winter, coupled with an economic downturn in the oil-patch regions of the country, hasn’t boded well for outdoor boot makers. That is, unless they invested heavily in the lifestyle side of the market.
Cobi Connected Biking Integrates with Apple Health
Cobi, the German-engineered integrated bike/smartphone system, now syncs cycling data from the Cobi app for iOS with the Apple Health app.
Pearl Izumi Exits Run, Focuses On Cycling
Colorado-based Pearl Izumi refocused on its core cycling business by planning to exit the Run category, effective January 2017.
AllTrails Acquires EveryTrail
AllTrails, the online outdoor guide, acquired GPS-enabled publishing platform EveryTrail from TripAdvisor, who owned the company since 2011.
Nike’s Final ‘Unlimited’ Film Features Amputee Kyle Maynard
Nike, Inc. (NYSE:NKE) unveiled the final film in its “Just Do It – Nike Unlimited Campaign,” titled “Unlimited Will.”
Rocky Brands Restructuring Includes Layoffs
Rocky Brands, Inc. said August 17 that it is working with third-party advisors to restructure the company, including reducing expenses, reorganizing and refocusing its sales efforts, and increasing operating efficiencies.
Skullcandy Inc. Still in Play
Incipio LLC extended its offer to acquire the audio brand by two weeks Wednesday amid a lackluster response and news that a rival bid had come back to life.
Yakima Deal Makes Zipcars Outdoor-Friendly
Yakima Products has inked a deal with the car-sharing network Zipcar to equip more than 150 Zipcars in 17 North American markets with outdoor recreation mounts.
The TJX Companies Inc. Grows Store Traffic
The off-price retailer, which owns Sierra Trading Post, kept bucking retail trends in its second quarter by luring more customers to its 3,675 stores.
Bike Maker’s Acquisition of Performance Bicycle Hints at Future DTC Strategy
Vendors going direct-to-consumer are discovering retail is a tough business. Will they fare any better by acquiring established retailers?
Oboz Opens in Portland, Adds to Product Creation Team
Oboz Footwear, located in Bozeman, MT, opened a product design and development office based in Portland, OR and added two members to its product creation team.
Performance Bicycle Sold to Bike Vendor ASI
Advanced Sports International (ASI), maker of Fuji, SE Kestral, Breezer and Phat Cycles bike brands, has acquired the nation’s largest independent bicycle retailer, Performance Bicycle, for an undisclosed amount.
PrimaLoft’s Martini to Lead Operations & Logistics
Martini has worked at the performance fabrics and insulation supplier in the role of operations and logistics Manager since 2013 with prior roles in quality and operations over the last decade.
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