The SGB Outdoor segment has a clear red line of store closures, bankruptcies, layoffs, the unraveling of one of the market’s largest brand consolidators in the space, and the continued issues plaguing the market’s largest specialty retailer.
Category: Outdoor
SGB 2024 Year in Review: Most Read Outdoor Press Releases
SGB Media readers most frequently read the articles SGB Media publishes in the SGB Morning and Evening Update Newsletters each However, many of our readers and newsletter subscribers also know that the SGB Media website (SGBonline.com ) includes thousands of product and brand marketing press releases posted by SGB Media for the Active Outdoor Industry PR, Marketing and Communications agencies and professionals that drive daily brand messaging for their clients.
EXEC: SGB 2024 Year in Review Wrap Up
If you are just back from two weeks in Fiji, never fear as SGB Media has you covered on the people, brands and issues that made 2024 a year to forget for many retailers and brands in the active lifestyle space.
Midwest Outdoor and Winter Sports Rep Associations Merge
Midwest Winter Sports Reps Association (MWSRA) and Outdoor Reps Association (ORA) have merged to form Midwest Professional Reps Organization, or M-Pro. The merger was effective on January 1.
EXEC: Jens Ansø Parting Ways With GiantMouse to Focus on Ansø of Denmark
Effective immediately, GiantMouse Co-Founder Jens Ansø will step back from the knife company to dedicate more time to his Ansø of Denmark brand.
SGB 2024 Year in Review: Active Lifestyle Stocks Under Pressure Again in 2024
For the third consecutive year, stocks in the active lifestyle market were impacted by inflation woes, tepid consumer spending and the larger public companies, including Nike, Lululemon, Columbia Sportswear and Topgolf Callaway Brands, all lost sales momentum.
SGB 2024 Year in Review: A Shifting Market Impacts the Largest Active Lifestyle Brands
The top news trends for the year were primarily centered around turnaround efforts at some of the biggest public companies in the active lifestyle market.
Compass Diversified Completes Sale of Ergobaby Business
The parent of the 5.11 Tactical, Boa, Lugano, Primaloft, and Velocity Outdoor subsidiaries has entered into a definitive agreement and completion of the sale of its majority-owned subsidiary, The Ergo Baby Carrier, Inc.
SGB Year in Review: Remembering the Industry Leaders Lost In 2024
SGB Media remembers industry business leaders who passed away this year in the active outdoor space and acknowledges their contributions to the broader community.
SGB 2024 Year in Review: Executive Shuffle—Part Two
In part two, SGB Media highlights the notable executive leadership changes in the active lifestyle industry in the second half of 2024, from July 2024 to December 2024.
U.S. Consumer Confidence Shrinks in December Survey; Tariffs Top of Mind
Based on consumers’ short-term outlook for income, business and labor market conditions, the Board’s Expectations Index tumbled 12.6 points to 81.1 for the month, just above the threshold of 80 that usually signals a recession ahead.
First Holiday Sales Wrap Up Sees 3.8 Percent Growth for 2024
Preliminary insights reveal that U.S. retail holiday sales, excluding automotive, increased 3.8 percent year-over-year from November 1 through December 24, exceeding the firm’s September forecast of 3.7 percent growth for the holiday sales period.
SGB 2024 Year in Review: Executive Shuffle—Part One
Rawlings, Brooks, Deckers Brands, Riddell, and SFIA were among companies and associations in the active outdoor lifestyle space that smoothly completed CEO transitions in 2024; however, the turnover for others was abrupt, headlined by two new leaders returning to Nike and at Under Armour.
Bollé Brands Partners with Optician Distributor for Western Europe
Seaport-ODLM will manage the distribution of Bollé, Serengeti and Spy+ products across several key European markets, including Germany, Italy, Austria, France, Spain, and Portugal.
Manna Tree Appoints Managing Director of Human Talent
The a global private equity firm in the health and wellness sector, has appointed former Cotopaxi executive Grace Zuncic as its first managing director of human talent, effective January 2, 2025.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal