The National Collegiate Athletic Association (NCAA) has extended its partnership with Molten USA, Inc. as the Official Championship Game Ball of the NCAA Division I, II, and III Women’s Championships and the National Collegiate Men’s Volleyball Championsh
Category: Outdoor
NSGA: Tennis Leads Participation Growth in 2007
Among sports and recreation activities with 10 million or more participants, tennis experienced the highest growth rate in 2007, according to the National Sporting Goods Association (NSGA). Data contained in NSGA’s annual “Sports Participation – Series I
Industrial Revolution Acquires Pedco
Industrial Revolution has purchased Pedco, a manufacturer of compact tripods, window clamps and other camera/optical supports and accessories. Pedco joins UCO Candle Lanterns, UCO MightyLites, and Play and Freeze Ice Cream Makers in the family of in-house
Report: Columbia Cuts Headquarters Staff
Columbia Sportswear has cut an undisclosed number of positions at its Portland headquarters through layoffs and voluntary buyouts. Speaking to The Oregonian, Columbia spokesman John Fread said the reduction didn't account for a substantial share of t
Crocs Names VP, Merchandising
Crocs, Inc. has added Adam Baker to fill the newly created position of VP, merchandising. Baker’s expertise in the apparel and footwear industry includes more than 15 years of experience with Nike and Under Armour. Most recently, Baker served as VP of pro
Mountainsmith Picks up New Rep in Great Lakes
Michigan-based Geosource Sports LLC is now representing Mountainsmith in the Great Lakes Region, including Michigan, Ohio, and Indiana. Geosource Sports is headed up by president, Mike George, who also represents Atomic USA, Reusch, and Carrera…
Wolverine World Wide Names Corporate Controller
Wolverine World Wide, Inc. announced the appointment of Michael D. Stornant to the position of corporate controller. In his new role, Stornant will be directly responsible for the oversight of the company's European and Canadian financial operations,
Honeywell Acquires Norcross Safety Products
Honeywell completed its acquisition of Norcross Safety Products L.L.C., a manufacturer of Personal Protective Equipment (PPE), for approximately $1.2 billion. Norcross owns several shoe brands in the work, hunting and outdoor space. These include Ranger,
Head Q1 Revenues Grow 7.5% on Easy Winter Sports Comp
Head N.V. reported that net revenues for the first quarter increased 7.5% to €61.6 million ($92.3 mm) from €57.3 million ($75.1 mm) last year. Winter Sports revenues for the three months ended March 31, 2008 increased 43.2%, to €15.4 million ($23.1 mm) fr
Sport Chek Launches
Sport Chek, a corporate banner of The Forzani Group Ltd, launched their biggest experiential contest to date, the “Live the Power of Sport Contest” at LivethePowerofSport.ca. This online contest offers chances for customers to win the grand prize of one o
Hess Joins Electra Board
Electra Bicycle Company named industry veteran Skip Hess to its Board of Directors. Hess' family launched the Mongoose brand and he helped start-up Giant in the late 80s and turn around Schwinn in the early 90s. He spent the last ten years back at Gi
Unifi’s Repreve Featured on TV Program
Unifi, Inc. said its Repreve brand of 100% recycled yarn will be the focus of the Discovery Channel television program “How It’s Made.” The segment will highlight the unique production processes to manufacture Repreve, a first-quality 100% recycled yarn..
New Era Cap Signs Deal with Perfect Game USA
New Era Cap signed an agreement to have Perfect Game USA (PG), the world's largest baseball scouting report service, become a national dealer for the company. PG will concentrate its efforts on providing New Era caps to high level travel, tournament
Bikes Belong Names Grant Winners
Bikes Belong said it donated six grants worth $44,200 to grassroots groups across the country building a variety of cycling projects ranging from a riverfront path, a freeride trail, a BMX freestyle park to backcountry singletrack…
Steve and Barry Launches Surf and Skate Line
Legendary surfer Laird Hamilton teamed up with Steve & Barry's to launch the WONDERWALL collection, a surf and skate apparel line for men that debuts May 15. The 165-item WONDERWALL collection will be sold exclusively at all Steve & Barry's loca
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal