With the addition of Volcom and Spyder, Boardriders Japan (BRJ) now manages all retail, wholesale and e-commerce operations for eight of Authentic’s action and outdoor sports brands in Japan.
Category: Outdoor

Yeti Appoints VP Investor Relations
Arvind Bhatia has joined Yeti Holdings as vice president, investor relations. Before Yeti, Bhatia led SharkNinja’s investor relations strategy as they transitioned to a public company.

Culture Shift: Americans Are Ditching Fitness Influencers and Trusting Themselves
Rather than the ‘hustle culture’ fitness of the 2010s with its celebration of exhaustion, people are now prioritizing long-term health, injury prevention and mental well-being.

Airstream Parent Thor Industries Returns to Sales Growth in Fiscal Q3
Thor Industries, Inc.’s earnings and sales surpassed expectations in the fiscal third quarter ended April 30, driven by efforts to reduce costs coupled with modest top-line improvement. The maker of recreational vehicles posted its first quarterly sales gain since 2022.

Klaus Obermeyer, at 105 Years of Age, Transitions CEO Role to “Fresh” Leadership
Obermeyer, who remained active on the slopes of Aspen longer than most people live, has named outdoor active lifestyle industry veteran Kris Kuster as the company’s new CEO. Also, the company promoted Kalin Tegman to director of sales and Lilly McSwain was named customer service manager.

EXEC: Sportsman’s Warehouse Execs Lay Out Turnaround Wins; Reiterate Guidance
Comp sales grew for the first time in nearly four years as the company focused on replenishing in-store stock, which boosted sales in the Hunting, Fishing and Shooting Sports categories. Ammunition was up 3 percent and Fishing was up 11 percent.

Flojos Appoints Christian Lass Director of Sales, Builds Out U.S. Sales Team
Lass previously served as director of sales for Arbor Collective, Dragon, 509, and FMF (La Jolla Group). Other new additions to the sales team include Adam Scott, Barcus Evans, Sean Gallivan and Paul Reinecke.

Revel Bikes Appoints Director of Product
Revel Bikes, which was reacquired by its founder Adam Miller in May, has named Mike Giese, the original designer behind Revel’s first bikes, as director of product development and creative director.

Academy Sports + Outdoors Expanding with Three New Locations
The retailer has opened two new locations in Fort Walton Beach, Florida. and Midlothian, Virginia; and will open another new store in Morgantown, West Virginia later this month.

NRF: Father’s Day Spending To Hit Record $24 Billion this Year
U.S. consumers are poised to spend a record $24 billion on Father’s Day this year, according to an annual survey from the National Retail Federation. Over three-quarters of consumers (76 percent) plan to celebrate the occasion, spending an average of $199.38 per person, up from $189.81 in 2024.

Oofos Opens First U.S. Retail Stores
The recovery footwear brand, celebrating its 14th year, will open stores in Pentagon City, Arlington, VA; the Mall of Georgia, Buford, GA; and the Florida Mall, Orlando, FL.

VF Corp. Spin-Off Completes Acquisition of Helly Hansen
Kontoor Brands Inc. (KTB), the former denim unit of VF Corp, completed the acquisition of Helly Hansen from Canadian Tire Corp. for approximately $900 million. The acquisition is expected to be immediately accretive to KTB’s revenue, earnings and cash flow this year.

Topgolf Callaway Completes Sale of Jack Wolfskin to Anta Sports
Topgolf Callaway Brands Corp. completed the sale of Jack Wolfskin to Anta Sports, the largest shareholder of Arc’teryx, Wilson and Salomon parent Amer Sports, for $290 million. Callaway acquired Jack Wolfskin in 2019 for $476 million.

EXEC: Kanaan Sellers Group Set to List on Nasdaq Nordic Market in Fourth Quarter
The European e-commerce aggregator is set to become Europe’s first publicly listed e-commerce aggregator, with a listing planned in Nasdaq’s Nordic market, targeting a valuation ~€40 million in early fourth quarter.

EXEC: Oakley and Supreme Parent to Acquire Optegra Clinics Across Europe
The company will acquire Optegra’s ophthalmology platform, which operates in five key European markets: the UK, Czech Republic, Poland, Slovakia, and the Netherlands. The transaction is expected to close later in 2025.