The parent of Fjällräven, Royal Robbins, Hanwag, and Fenix Outdoor brands reported that the 2024 fourth quarter started promising, but a delay in winter weather meant it slowed down before improving again toward the latter part of the quarter.
Category: Outdoor

Report: Despite Inflation, Americans Camped the Same or More in 2024
The Dyrt reports that 81.1 million Americans who went camping in 2024, four out of five (79.6 percent), either camped the same amount or more despite high inflation.

EXEC: JD Sports Fashion Plc Shifts Leadership at JD Outdoor Segment
Dominic Jordan, the former CEO of Hobbycraft, assumes the top seat held by outgoing CEO Lee Bagnall for the past 12 years. Bagnall has agreed to stay on for a transition period.

AMX Global Recalls Portable Folding Stadium Seats
The portable seat was sold under the BJ’s Wholesale or Black Sierra brand. Five reports were received of the security hook breaking, including two reports of falls and one injury involving bruising, headaches and a pinched nerve.

Merrell Names Richard McLeod as Chief Marketing Officer
McLeod was, most recently VP and CMO at Champion. Prior to Champion, McLeod was SVP of Brand at Canada Goose.

Bass Pro Shops to Open Outpost in Arkansas
The Fort Smith, AK, store is expected to open in early 2026. The 70,000-square-foot location will be the retailer’s third in the state.

Retrospec Hires Evo Vet to Lead Growth with E-Commerce Focus
Nick Marvik was, most recently, a senior manager for growth marketing at outdoor gear retailer Evo.com for over nine years. In his new role, he will “take charge” of Retrospec’s e-commerce operations, performance marketing efforts and customer acquisition plans.

Dick’s SG Begins Enrolling Non-Employees as Paid Social Media Influencers
Since launching as an internal program in 2023, Dick’s Varsity Team members have created over 1,000 pieces of social media content, garnering over 38 million impressions, and have been featured in 10 campaigns for both Dick’s and its national brands.

Report: Import Cargo Trends Remain Fluid Due to Tariff Threats
A strong December brought 2024 to a total of 25.5 million TEU, or Twenty-Foot Equivalent Units, up 14.8 percent from 2023 and the highest level since 2021’s record of 25.8 million TEU during the pandemic.

CNBC/NRF Retail Monitor Sees January Reporting Strong Retail Sales Gains
The Sporting Goods, Hobby, Music, and Bookstores segment was down 1.9 percent m/m, seasonally-adjusted, but up 2.82 percent y/y, unadjusted, after a very strong December trend.

Macy’s, Inc. Names Chief Stores Officer of Macy’s
Currently, Barbie Cameron is the senior vice president and regional director of stores for the East Region. Before that, she was the interim chief stores officer at Macy’s since August 2024.

EXEC: Nordic SG Retailer XXL Sees Q4 Sales Decline
Norway-based sporting goods retailer XXL ASA said it delivered total operating revenue of NOK 7.2 billion in 2024 in a Nordic sporting goods market that persisted to be challenging. Fourth quarter sales declined 1.8 percent year-over-year.

Elan Appoints Central Europe Manager
Elan said Bernhard Leichtfried was promoted to general manager of Elan Central Europe, responsible for business in Germany, Austria and Switzerland. He jointed the company in September 2024 as sales and marketing director.

EXEC: Thule Group Swings to Q4 Loss as Organic Sales Come in Flat
Consolidated sales in the fourth quarter, seasonally the smallest quarter of the year for Thule, increased 7.2 percent year-over-year to SEK 1,678 million. Thule reported that 6.8 percent of the percent increase came from acquisitions.

Crazy Creek Expands Sales Representation in Southeast and Mountain Region
The manufacturer of lightweight, portable outdoor seating for 38 years, is growing its national sales representation with Adventure Marketing Group in the Southeast and increasing Altra Group, Inc.’s territory to cover Montana and Idaho.