Canada Snowboard appointed Under Armour as the new national team partner through 2015, making the athletic performance brand the official outfitter of the Canadian National Snowboard Team. Under Armour will supply the team with state-of-the-art competitio
Category: Outdoor
Salomon/Bonfire Announce Key Promotions
The Alliance, comprised of Bonfire and Salomon, announced the promotions of Amy Eichner and Kevin Stevenson to product line manager and marketing manager, respectively…
Lids Team Sports Sponsors East-West Shrine Game
Lids Team Sports, the team apparel division of Indianapolis-based Lids Sports Group, has agreed to become the official uniform sponsor of the 2012 East-West Shrine Game. The 87th annual college football all-star game will take place Saturday, Jan. 21, at
NRI Distribution Opens Los Angeles Facility
NRI Distribution Inc., a Canadian-based third party logistics (3PL) company serving the action sports, outdoor and street fashion industries, has opened a 65,000-square-foot Los Angeles facility…
Jake Burton’s Cancer Treatments Successful
Burton Snowboard Founder and CEO Jake Burton told his employees in a Jan. 19 e-mail that he appears to have beaten testicular cancer…
Li Ning Raises Funds in Convertible Bond Sales
Li Ning Co Ltd said it planned to issue convertible bonds totaling around 750 million yuan ($115 million) to private equity firm TPG and GIC Investor…
NOCSAE Approves More Than $845,000 to Fund Concussion and Head Injury Research
The National Operating Committee on Standards for Athletic Equipment (NOCSAE) awarded more than $845,000 in new research to advance the science of sports medicine related to concussion and head injury, and approved second year funding for existing concuss
Steve Madden to Buy Canadian Licensee for $29 Million
Steve Madden said it will buy its privately held Canadian licensee, SM Canada, for $29 million in cash to expand its presence in the region…
Zooey Deschanel Dismisses Lawsuit Against Steve Madden
Zooey Deschanel has dismissed a lawsuit she filed against Steve Madden. In December 2010, Zooey Deschanel filed a lawsuit against Steve Madden, alleging that the shoe company never paid her the $2 million she was owed for an endorsement deal…
W. L. Gore Named a Top U.S. Workplace
W. L. Gore & Associates is among just five workplaces to appear on every list of the “100 Best Companies to Work For” since the rankings debuted three decades ago. The global technology company, which continues to expand its workforce, earned the No. 38 s
Deflexion Technology Signs Action Sports Ambassadors
Deflexion technology from Dow Corning is teaming up with action sports athletes Xavier de le Rue and Matt Crowhurst to demonstrate how Deflexion technology can be used by impact protection apparel designers to create tailored, customized impact protection
Vibram Named REI Vendor of the Year for Second Year in a Row
REI (Recreational Equipment, Inc.) named Vibram USA of Concord, MA as its 2011 Vendor Partner of the Year for the second year in a row during the Outdoor Retailer Winter Market trade show…
Mountain Mama Lands Spot on Good Morning America
Mountain Mama was featured Friday on ABC’s Good Morning America in a segment highlighting how today's women are embracing a more active and healthy pregnancy…
The North Face’s $750,000 Pledge Rounds Out $3.5 Million Campaign at The Conservation Alliance
The North Face committed an additional $750,000 over three years to The Conservation Alliance Legacy Fund, enabling it to reach its $3.5 million endowment goal. Earnings from the Legacy Fund will cover operating expenses for the organization…
Lenzing AG Defends Lyocell Patents
Lenzing AG, the global market leader for man-made cellulose fibers and the world’s only large-scale industrial provider of Lyocell/TENCEL fibers, is taking legal action against the violation of its Lyocell patents…
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