Zooey Deschanel has dismissed a lawsuit she filed against Steve Madden. In December 2010, Zooey Deschanel filed a lawsuit against Steve Madden, alleging that the shoe company never paid her the $2 million she was owed for an endorsement deal…
Category: Outdoor
W. L. Gore Named a Top U.S. Workplace
W. L. Gore & Associates is among just five workplaces to appear on every list of the “100 Best Companies to Work For” since the rankings debuted three decades ago. The global technology company, which continues to expand its workforce, earned the No. 38 s
Deflexion Technology Signs Action Sports Ambassadors
Deflexion technology from Dow Corning is teaming up with action sports athletes Xavier de le Rue and Matt Crowhurst to demonstrate how Deflexion technology can be used by impact protection apparel designers to create tailored, customized impact protection
Under Armour to Outfit Canada Snowboard Team
Canada Snowboard appointed Under Armour as the new national team partner through 2015, making the athletic performance brand the official outfitter of the Canadian National Snowboard Team. Under Armour will supply the team with state-of-the-art competitio
Salomon/Bonfire Announce Key Promotions
The Alliance, comprised of Bonfire and Salomon, announced the promotions of Amy Eichner and Kevin Stevenson to product line manager and marketing manager, respectively…
Lids Team Sports Sponsors East-West Shrine Game
Lids Team Sports, the team apparel division of Indianapolis-based Lids Sports Group, has agreed to become the official uniform sponsor of the 2012 East-West Shrine Game. The 87th annual college football all-star game will take place Saturday, Jan. 21, at
Vibram Named REI Vendor of the Year for Second Year in a Row
REI (Recreational Equipment, Inc.) named Vibram USA of Concord, MA as its 2011 Vendor Partner of the Year for the second year in a row during the Outdoor Retailer Winter Market trade show…
Mountain Mama Lands Spot on Good Morning America
Mountain Mama was featured Friday on ABC’s Good Morning America in a segment highlighting how today's women are embracing a more active and healthy pregnancy…
The North Face’s $750,000 Pledge Rounds Out $3.5 Million Campaign at The Conservation Alliance
The North Face committed an additional $750,000 over three years to The Conservation Alliance Legacy Fund, enabling it to reach its $3.5 million endowment goal. Earnings from the Legacy Fund will cover operating expenses for the organization…
Lenzing AG Defends Lyocell Patents
Lenzing AG, the global market leader for man-made cellulose fibers and the world’s only large-scale industrial provider of Lyocell/TENCEL fibers, is taking legal action against the violation of its Lyocell patents…
TruBamboo Hires Foot Locker Exec as EVP, Sales and Marketing
TruBamboo, a design manufacturer for fashionably sustainable and gourmet kitchen housewares, has hired Dan Demicell as its corporate general manager and executive vice president of sales and marketing. Demicell has over 20-years of leadership experience i
Solio Showcasing Collection at Outdoor Retailer Winter Market
Solio will bring its collection of chargers and lighting products to the 2012 Outdoor Retailer Winter Market (ORWM) tradeshow this January 19-22. The brand announced its chargers compatibility with several new products showcased for the first time at this
NSSF Reports 2012 Firearms Sales Outlook Promising After Record-Setting Year
Many indicators, including a record-setting 2011, show the firearms industry continues to thrive in a down economy and that the potential exists for another strong sales year in 2012, reports the National Shooting Sports Foundation®, the trade association
Nike Launches FuelBand Smart Wristband
Nike Inc. unveiled the Nike+ FuelBand, a wristband meant to track activities and provide wearers with NikeFuel scores. The ergonomic Nike+ FuelBand captures and displays four different metrics: time, calories, steps and NikeFuel – a new metric that will
Buff to Unveil New Line of Knit Head and Neckwear at ORWM
Buff, Inc. unveiled a line of knit head and neckwear for the first time at Outdoor Retailer Winter Market 2012…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal