North American sales of e-bicycles are expected to grow at a compound annual growth rate (CAGR) of 22 percent over the next six years, according to a report from Pike Research. That three times the rate forecast for the global market which could reach…
Category: Outdoor
SGMA: Inactivity Levels in the U.S. Rise to 68.2 Million People
The number of inactive persons in the U.S. increased to 68.2 million in 2011 from 67.2 million in 2010, according to a new study released by the Physical Activity Council (PAC), a partnership of six major trade associations in the sports, fitness, and lei
Cabela’s Says New Stores Nearly 30 Percent More Profitable
At its annual investor conference earlier this month Cabela’s executives filled in new details on why it thinks its new store formats will enable it to grow well beyond its 34 stores in the United States and Canada in coming years. For starters, the
Lawsuit: Columbia Sportswear Misappropriated Technology in Heated Jackets
A Eugene, OR company has sued Columbia Sportswear and two other companies, alleging they breached non-disclosure agreements by using its technology in a line of battery-heated jackets the outdoor apparel company highlighted as an example of its renewed co
Merrell Renews Outdoor Nation Sponsorship
Merrell renewed its commitment as a lead partner of Outdoor Nation, a youth mobilization campaign that was launched in 2009 by The Outdoor Foundation and is expected to draw more than 1,000 Millennials to 11 U.S. cities this summer for summits where they
Trek Donates Bikes for Bo Bikes Bama Fundraiser
Trek Bicycle is lending its support to April’s “Bo Bikes Bama” charity ride to raise funds for tornado relief across the state of Alabama. Led by Alabama-native and 1985 Heisman Trophy winner Bo Jackson, the 5-day ride will depart from H
U.K. Golf Course Rounds Played See Sharp Uptick
The UK Golf Course Owners Association (UKGCOA) has released its first Golf Facility Benchmarking Report, which shows member clubs saw a dramatic rise in rounds played throughout 2011…
Vibrams FiveFingers Sued over Health Claims
A group of five law firms has filed a class-action suit against Vibram USA Inc and Vibram FiveFingers LLC in the U.S. District Court for the District of Massachusetts alleging the company used deceptive statements about the health benefits of barefoot run
ACK Launches New Logo to Reflect Growth Beyond Paddle Sports
Austin Canoe and Kayak (ACK) launched its new ACK logo and tagline “Outfit Your Adventure” to support the company’s expansion from a paddlesports dealer to an all encompassing outdoor adventure retailer…
Osprey Packs Taps Busic to Head International
Osprey Packs, Inc. has hired industry veteran Jeff Busic as its new international director, effective May 1. Busic will lead all support and growth plans for Osprey’s 11 worldwide distributors, international marketing, product development, market an
Tim Tebow Apparel Sales Halted in Nike-Reebok Feud
U.S. District Court Judge Kevin Castel issued a temporary restraining order against Reebok to prevent it from continuing to sell apparel featuring Tim Tebow shirts and his new team, The New York Jets. As reported, Nike, which officially takes over the NFL
Spenco Launches First-Ever Business-To-Business Portal
Spenco Medical Corporation, the maker of footcare, footwear and healthcare products, launched its first-ever business-to-business (B2B) website portal, SpencoDirect.com. The new site allows real-time orders to be placed online and includes multiple featur
Senate Passes 90-day Extension of Transportation Bill
The U.S. Senate followed the House of Representatives' lead and passed a 90-day extension to the nation's multi-year surface transportation bill, preserving for now federal funding for a variety of bicycle and pedestrian trail projects…
Saucony to Hold Symposium at Boston Marathon
Saucony will be holding running symposium on the Friday night before the Boston Marathon. The roundtable will include Bill Rodgers, the former American record holder in the marathon, and Caballo Blanco, chronicled in the book, 'Born to Run.'…
L.L. Bean Partners with Fenway Park
L.L. Bean, which is celebrating its 100th anniversary, reached a number of marketing deals with Fenway Park. To start, the L.L. Bean Bootmobile will visit Boston and Kenmore Square on Red Sox Opening Day, April 13, where fans can take photos with the bran
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal