Nike announced plans to expand its Northridge distribution footprint in Memphis, TN. The expansion will create a centralized, multi-product engine for wholesale and retail distribution, supporting Nike’s long-term business growth in North America..
Category: Outdoor
Burton Unveils Major Brand Realignment to Refocus on Strengths
Burton Snowboards will phase out three snowboard brands by the end of next year, stop making surf apparel under its Analog brand and focus its Gravis brand exclusively on Asia in a major retrenchment CEO and Founder Jake Burton said will refocus the compa
DVS Resigns Brian Deegan
DVS Shoe Company, the skate shoe brand acquired by Sequential Brands Group in a bankruptcy auction in June, announced its continued partnership with elite athlete Brian Deegan, an icon in the motorsports arena…
The Faction Collective Secures $3 Million Capital Infusion
The Faction Collective, a freestyle and freeride ski brand, has secured an investment of more than $3 million from Octopus Investments and a group of proven angel investors. Faction will use the additional capital and revenues to expand its range of skis
Nike Partners with LLamasoft for Sustainable Supply Chain Innovation
Nike Inc. has entered a strategic partnership with LLamasoft, Inc., to co-develop supply chain solutions that offer both logistics and environmental benefits. Nike has been a customer of Michigan-based LLamasoft for two years. Today's announcement of
Gildan Launches “Touchdowns for Tuition” Sweepstakes Program
Gildan will host the winner of its online “Touchdowns for Tuition” sweepstakes promotion at its bowl game in Albuquerque, NM. The company on Dec. 15 will award the winning family $1,000 in scholarship money for every touchdown scored during the game. A m
OBIT: Jim Spring, Leisure Trends Group
Jim Spring, founder of Leisure Trends Group (LTG), passed away early Monday morning while battling throat cancer at the age of 75. Spring founded Leisure Trends Group in 1989…
Hobie Announces Sponsor Line Up for Fishing Tournament
Columbia, Gamakatsu, Hobie Polarized and Ram Mounting Systems have joined on as sponsors for the second annual Hobie Fishing World Championship, which will take place in Austin, Texas Nov. 4-9. Hobie kicked off the event last year in Macquarie, Australia
Reports: Nike to Sign Rory McIlroy
According to various reports, Nike is close to signing Rory McIlroy to a lucrative endorsement deal. The golfer's deal with Titleist/Footjoy deal expires at the end of 2012…
VF Raises Full-Year Guidance on Strong Q3
VF Corp. reported third quarter revenues rose 14 percent to $3.1 billion from $2.8 billion in 2011. Third quarter revenues from Timberland were $499 million compared with $164 million in the same period of last year; the acquisition was completed on Septe
Oakley Drops Armstrong in Wake of UCI Ruling
Oakley became the latest sports brand to sever ties with Lance Armstrong Monday after International Cycling Union (UCI) said it had accepted the U.S. Anti-Doping Agency’s sanctions against him…
REI Names Unmacht Chief Operating Officer
REI has promoted Brian Unmacht to chief operating officer, expanding his role to oversee retail, e-commerce, merchandising, private brands, information technology and supply chain.
NOAA: Wavering El Nino Makes Winter Forecast Iffy
The western half of the continental U.S. and central and northern Alaska could be in for a warmer-than-average winter, while most of Florida might be colder-than-normal December through February, according to NOAA’s annual Winter Outlook…
Attendance Surpasses One Million for the Second Annual USA Pro Cycling Challenge Race
Attendance numbers surpassed one million for the second annual US Pro Cycling Challenge professional bicycle race and brought an estimated $99.6 million in economic impact to the state of Colorado…
Factory Design Labs Opens Swiss, Chinese Offices
Factory Design Labs has opened new offices in Verbier, Switzerland and Shanghai, China. The rapidly growing full-service marketing agency said the new offices will help it better serve clients such as The North Face, Oakley, Callaway Golf, REVO and Aspen/
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