Category: Outdoor

STX Signs First NHL Player Endorsement Deal

January 15, 2014 SGB Update

Baltimore-based STX LLC signed Matt Moulson as its first NHL endorser just months before it launches a line of hockey equipment. The company also reached a four-year partnership with USA Hockey that makes STX both an official sponsor and equipment supplie

Newton Running Signs American Professional Triathlete

January 15, 2014 SGB Update

Newton Running, the official run course and shoe sponsor of Ironman in the United States, signed a one-year contract with professional triathlete Timothy O’Donnell, who was the top American finisher at the 2013 Ironman World Championships…

Under Armour to Sponsor University of Nebraska

January 15, 2014 SGB Update

The University of Nebraska Kearney announced that Under Armour Inc. will become the official outfitter of Loper Athletics beginning in July. The multi-year agreement gives Under Armour the right to provide on-field and training gear to UNK’s 17 va

Under Armour Signs New Zealand Boxing Star

January 15, 2014 SGB Update

Under Armour announced in Albany, Auckland that heavyweight boxer Joseph Parker has joined its elite roster of professional athletes, including Canadian UFC champion Georges St-Pierre, Olympic canoe racing gold-medalist Lisa Carrington and Olympic gold-me

Tilly’s Holiday Meets Plan

January 14, 2014 SGB Update

Tilly’s, Inc., the action sports chain, reported that based on the results for the holiday period, it now expects fourth quarter results to be in the mid range of its previously communicated outlook for both comparable store sales and earnings…

Bauer’s Q3 Revenues Grew 7 Percent

January 14, 2014 SGB Update

Bauer Performance Sports Ltd. reported revenues in its second quarter ended Nov. 30 rose 7 percent to $117.1 million while advancing 9 percent in constant currencies. Adjusted net Income increased 3 percent to a record $7.5 million or 20 cents per share..

2014 SFIA Industry Leaders Summit to be Held in Chicago

January 14, 2014 SGB Update

The Sports & Fitness Industry Association (SFIA) announced the 2014 SFIA Industry Leaders Summit will be held at the historic Drake Hotel in Chicago, IL on Sept. 16-17, 2014. This builds on the success of the sold out, inaugural SFIA Industry Leaders Summ

Genesco Posts Slight Holiday Comp Gain

January 14, 2014 SGB Update

Genesco Inc. said its full year earnings will come at the lower end of its guidance due to weak comparable store gains over the holiday period. Comparable sales, including both stores and direct sales, increased 1 percent for the quarter-to-date period en

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