Brandblack, the recently introduced men's performance sportswear brand, announced the launch of a new global marketing campaign featuring recent NBA 6th Man award winner and face of the brand, Jamal Crawford of the Los Angeles Clippers, titled FUTURE
Category: Outdoor
Nike’s Sustainability Report Shows Environmental Impact Reductions
Nike Inc. released its FY12-13 Sustainable Business Performance Summary, which outlines the company's progress toward business, labor and environmental goals…
Zumiez Sees Robust April Sales
Zumiez Inc. announced that total net sales for the four-week period ended May 3 increased 17.6 percent to $50.6 million, compared to $43.0 million for the four-week period ended May 4. The company's comparable store sales increased 8.2 percent…
Camelbak’s Strong Bottle Sales Can’t Offset Lapsed Military Contract in Q1
Camelbak’s sales decline 9.3 percent in the quarter ended March 31 compared with the first quarter of 2013 as strong sales of its bottles could not offset the loss of Hydration System sales to the U.S. Marine Corps. Camelbak's Military sales du
The Outdoor Foundation Targets Retailers in Latest Grant Program
The Outdoor Foundation launched Wednesday the Outsiders Ball Project Fund to encourage outdoor retailers to partner with local non-profits to compete for grants for outdoor programs that encourage youth in their markets to participate in outdoor recreatio
Magazine Capacity Bill Advances in New Jersey
New Jersey lawmakers are reconsidering a bill that could place a lower limit on magazine capacity…
Fox Factory Sees No Signs of Weakness in High-End MTB Market
Fox Factory Holdings Corp. has seen no sign of slowing demand for its high-end forks and shocks among mountain bike manufacturers, its CEO told analysts last week…
Boathouse Sports Becomes Official Outfitter of Ivy Rugby Conference
Boathouse Sports announced a renewed agreement through 2017 as the official outfitter of the Ivy Rugby Conference. Ivy Rugby includes all eight rugby teams of the schools of the Ivy League: Brown, Columbia, Cornell, Dartmouth, Harvard, Penn, Princeton and
BSN Acquires Alabama’s Olympia Sporting Goods
BSN Sports, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, has completed the acquisition of Olympia Sporting Goods Inc. of Montgomery, AL. Olympia, family owned and operated since 1973, is a
Adidas Group First Quarter Profit Tumbles
Adidas AG reported first-quarter profit decreased 34 percent from the prior year, as revenues declined, hit by adverse currency and weakness in the golf unit. Revenue at TaylorMade slumped 38 percent in the first quarter as a result of increased discounti
Cyclists of the World Unite – No Really!
Representatives of the European Cyclists' Federation have thrown their support behind an initiative to create a World Cycling Alliance (WCA), a worldwide network of non-governmental organisations that will advocate for cycling before international in
Invista Says New Corn-Based Lycra to Be Available in Time for Fall 2015 Collections
Invista, which owns the Lycra brand, said it will make a bio-derived version of its Lycra spandex fibers available worldwide in time for fall/winter 2015 apparel fabrics and garments…
Christensen Arms Partners with Laura Burgess Marketing
Firearm manufacturer Christensen Arms has signed Laura Burgess Marketing (LBM) as their public relations and marketing partner…
Report: Adidas Close to Securing Manchester United Deal
Adidas is close to securing a £60 million-a-year deal with Manchester United, according to the Daily Mail. Nike's original £300 million, 10-year deal expires in June 2015…
Danner Opens First Retail Store in State of Washington
Danner boots announced the opening of a new retail store in Renton, WA on May 5, 2014…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal