Hydro Flask signed a non-exclusive agreement with coffee roaster Dillanos to distribute Hydro Flask’s line of stainless steel beverage containers and other products to more than 1,800 specialty coffee brands and cafés throughout the country…
Category: Outdoor
Feedback Sports Adds Marketing Support
Feedback Sports has hired Katie Macarelli as their first marketing coordinator, where she will help the marketing team become more proactive…
Kroenke Acquires InterMedia Outdoors Holdings
Kroenke Sports & Entertainment, LLC has acquired InterMedia Outdoors Holdings, Inc., (InterMedia Outdoors) from InterMedia Partners VII, L.P., a private equity investment fund…
Italy’s Garmont Hires Bill Dodge to Reboot North American Business
Bill Dodge has resigned as VP of global product design and development for the Merrell, Patagonia and Chaco brands at Wolverine World Wide Inc. to rebuild Italian boot maker Garmont International S.R.L.'s North American business. Dodge started in his
LWRC International Announces Executive Promotion
LWRC International announces the promotion of Jeff Clemmer to Vice President of product development…
Remington Defense Wins Military Contract
The United States Marine Corps Systems Command has awarded Remington Defense a contract to provide up to 2,000 modular stocks, spares, and magazines in support of the Marine's M40 Sniper Rifle Modular Stock program…
Sonic Boom Adds Rep Group
Sonic Boom Exploding Targets announces the appointment of Elite Outdoor Sports Marketing Group in the Western United States…
Puma’s Q3 Profit Slides, Sales Show Some Recovery
Puma SE reported third-quarter earnings slumped 45 percent, largely due to marketing investments to supports its Forever Faster global marketing campaign and currency fluctuations. But earnings came in line with internal expectation and sales were slightl
2015 SFIA Litigation and Risk Management Summit Changes Date
Historically held in April, the 2015 SFIA Litigation & Risk Management Summit is moving to Feb. 2-3, 2015 at the Cosmopolitan Las Vegas Hotel, prior to the start of the DRI Product Liability Conference. The event, hosted by the Sports & Fitness Industry A
Sports Direct Ups Potential Stake in Debenhams Department Store
Sports Direct International plc, the UK's leading sports retailer, sold its 4.6 per cent stake in Debenhams plc and entered an additional put option contract that nearly doubled its potential stake in the British department store to 12.7 percent…
Trade Groups Want Obama to Intervene Should ILWU Action Spread to SoCal Ports
Outdoor Industry Association (OIA) is among more than 100 federal, state and local associations that signed on to a letter sent to President Obama expressing deep concern over the deteriorating state of negotiations between the International Longshore and
The Buckle’s October Comps Slide
The Buckle, Inc. announced that comparable store net sales, for stores open at least one year, for the 4-week period ended Nov. 1, 2014 decreased 4.4 percent…
SIA Releases First Results from Downhill Consumer Research Project
There has been no significant growth or decline in the base of people participating in downhill skiing and snowboarding since the mid-1970s, according to a review of data being done as part of Downhill Consumer Intelligence Project (DCIP). The project, w
Mammut Names Two New Rep Agencies
Mammut named the two rep agencies that will handle sales and service for retailers in New England and the territory comprising the Great Lakes and Upper Midwest…
Fit Right Acquired by Former Fleet Feet Franchise Owners
Fit Right, the Pacific Northwest’s nationally-renowned specialty running and walking store, announces that on Nov. 20 the husband-and-wife team of Alan Rice and Susan Zepernick will take ownership of Fit Right as part of the Fleet Feet Sports syste
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal