The Skechers Foundation announced that the 2014 Skechers Pier to Pier Friendship Walk broke records and raised over $1.1 million for children with special needs and education. Co-sponsored by Nickelodeon, the Walk was the largest to date – with more than
Category: Outdoor
Aramark Sponsors Outdoor Nation Campus Activation Grants
Aramark, which provides food and hospitality services at many national and state parks, has signed on as a sponsor of Outdoor Nation's Campus Activation Grant initiative…
Tubbs Opens Snowshoe Adventure Center at Vermont Inn
Tubbs Snowshoes will open its first Tubbs Snowshoes Adventure Center at Woodstock Inn & Resort this winter. Tubbs Snowshoes has deep roots in New England from its founding in Maine in the early 1900’s and its previous World Headquarters in Vermont,
Eddie Bauer Launches North American Coat Drive
Eddie Bauer launched a coat drive in partnership with One Warm Coat, the only national non-profit organization that works with local agencies to distribute donated coats for free, to people in need…
Berglass+Associates Survey Shows Retailers Ready to Overhaul C-Suite
Expect to see a new wave of retail Chiefs with global expertise and a digital mindset, according to a new study unveiled today by Women’s Wear Daily and Berglass+Associates, an executive search firm specializing in retail and consumer goods. The stu
361 Degrees Appointed As Rio 2016 Olympic Games Official Supporter
361 Degrees International Limited, one of the leading sports brand enterprises in China, has signed a sponsorship agreement with the Rio 2016 Organizing Committee to be an official supporter for the 2016 Summer Olympic and Paralympic Games…
Dick’s SG Sets Openings for Six Stores
Dick's Sporting Goods set grand opening festivities for six stores to open in: LaCrosse, WI; Wayne, NJ; Prussia, PA; Naples, FL; Easton, MD; and Frederick, MD…
MidwayUSA Fills Merchandising Manager Position
MidwayUSA announces the promotion of Shawn Henninger to the position of merchandising team application development manager…
Crocs’ Q3 Earnings Slide on Charges
Crocs Inc. reported operating earnings tumbled 93.8 percent to $1.1 million from $17.9 million a year ago after restructuring and asset impairment charges. Revenues grew 4.8 percent to $302.4 million from $288.5 million with gains of 13 percent in Europe
Cotopaxi Names Marketing Director
Cotopaxi, the first-ever venture-backed company to launch as a Benefit Corporation, has named Allison Schwam as marketing director to further develop Cotopaxi’s marketing strategy and branding opportunities…
2015 American Made Outdoor Gear Award Nominations Due
Outdoor brands have one week remaining to submit an entry for the 2015 American Made Outdoor Gear Award (AMOGA)…
Timberland and VF Outdoor Americas President Frisk Departs for Aldo Group
Timberland President Patrik Frisk is leaving VF Corp. to take a position as CEO of the Canadian fashion footwear retailer Aldo Group, according to wire reports…
West Marine’s Lifestyle Sales Up Double Digits in Third Quarter
West Marine Inc.'s will accelerate a store revitalization program to accommodate more of the apparel, footwear, paddle sports, personal electronics and other lifestyle products after sales of those categories grew at double-digit rates in the third q
TRX Promotes Paul Zadoff To President
TRX, the maker of functional training programs and creator of Suspension Training bodyweight exercise, has promoted Paul Zadoff to the role of president where he will head the TRX leadership team in charge of successfully driving the brand’s next ch
Disappointing Q3 Gun, Ammo and Apparel Sales Prompt Cabela’s to Slash Earnings Guidance
Cabela's Inc. tumbled Thursday after it dramatically lowered its guidance for full-year earnings per share, citing disappointing third quarter sales of firearms and apparel…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal