On Adidas’ first-quarter analyst call, Bjørn Gulden CEO, said Adidas hasn’t yet raised prices on U.S. products due to the U.S. tariffs but expects to should the tariffs remain and only after other brands raise prices. He said, “I have seen that certain press is writing that Adidas is raising prices. That is, of course, not true.”
Category: Footwear

U.S. Consumer Confidence Sinks to Near Five-Year Low
The Conference Board’s Consumer Confidence Index fell to 86 on the month, down 7.9 points from its prior reading and below the Dow Jones estimate of 87.7. It was the lowest reading since May 2020.

EXEC: Big 5 CEO Expects Little Near-Term Tariff Impact Due to Early Q2 Receipts
Second quarter-to-date sales are reportedly down in the high-single-digit range, in part reflecting an approximate negative 400 basis point impact from one less sales day in the period-to-date due to the Easter calendar shift.

EXEC: Rocky Brands CEO Sees Tariff-Based Price Increases Coming in June
The Xtratuf brand continues its recent momentum and delivered another exceptional quarter with double-digit growth in Q1, with the most popular new spring styles being the women’s duck camo and ivory colored ankle deck boots.

Adidas Hires Max Staiger from Puma as New GM of Basketball
Adidas confirmed that Max Staiger, formerly at Puma for 12 years, was appointed global GM, basketball, effective April 7.

Vessi Appoints Hires Adidas Alum as Chief Marketing Officer
Lorrin Pascoe, a 20-year industry veteran, returns to footwear at Vessi, having spent nearly a decade at Adidas, with roles of senior director of global brand and sports marketing and senior manager of global brand marketing, among others.

EXEC: Nordic SG Retailer XXL Returns to Growth in Q1 Despite Weather Issues
The general availability of products improved in the quarter, said to be driven by increased quantities of products on lower price points, especially within Private Label. The inventory was stable in value at quarter-end.

EXEC: Sebago Parent BasicNet Sees Slight Revenue Decline in Q1
The Turin, Italy-based parent of the Kappa, Robe di Kappa, K-Way, Superga, Briko Jesus Jeans, Sabelt, and Sebago brands reported Q1 consolidated revenues were €98.3 million, down 3.3 percent from €101.6 million a year ago.

EXEC: Li Ning Posts Low-Single-Digit Retail Sales Gain in First Quarter
Li Ning Company, Ltd. reported that retail sell-through for the first quarter for Li-Ning POS, excluding Li-Ning Young, increased in the low-single digits year over year.

Moody’s Lowers Under Armour’s Debt Ratings
Moody’s Ratings downgraded Under Armour, Inc.’s debt ratings on its expectation that weakening consumer discretionary spending and increased tariff costs are likely to lead to lower earnings over the next 12-18 months.

Mizuno USA Strengthens Running Division With Key Hires
The company promoted Will Cutler as associate marketing manager while hiring Nico Betancourt as territory manager and Hope Nixon as running brand specialist.

Adidas Warns of U.S. Price Hikes Due to Tariffs
Adidas AG said that despite reporting better-than-expected first-quarter results, it opted not to raise its financial targets for 2025 due to rising concerns over President Donald Trump-imposed trade tariffs, including the threat that prices will have to rise for U.S. products. The company said it did not know how much it would boost prices.

Celerant Marks International Expansion with Acquisition of UK’s Saledock
Saledock has provided in-store and online retail solutions in the UK for over five years, serving a range of hard and soft goods retailers, specializing in bike, equestrian and sporting goods businesses with cloud-based point of sale, inventory, and eCommerce tools.

Oboz Adds Third Coast Sales to Cover Midwest and Great Lakes Region
Led by Principal Jessica Guile, Third Coast Sales brings extensive industry experience and strong retailer relationships to represent Oboz across Indiana, Michigan, Ohio, and Kentucky (Great Lakes), as well as Illinois, Minnesota, Wisconsin, Iowa, North Dakota, and South Dakota (Midwest) effective immediately.

EXEC: William Blair Tackles Tariff Realties in Latest Management Survey
Blair said that for now, the best solution seems to be a well-diversified supply chain across multiple jurisdictions, potentially with built-in redundancies to allow for nimbleness.