With this new Board position, Puma shifts Sourcing, IT and Logistics under Hubert, streamlining responsibilities across its leadership team and organization, effective September 1. Hubert will be part of Puma’s Management Board, which will comprise five members.
Category: Footwear

Steve Madden’s Q2 Profits Dragged Down by TariffS
Steve Madden, Ltd. reported a steep drop in adjusted earnings in the second quarter, citing the impact of tariffs. Earnings and sales were also short of analyst expectations.

EXEC: Vans Parent Updates Market on Brand’s Turnaround Progress; Re-Launches Warped Tour
Among the signs that Vans is regaining brand heat, VF CEO Bracken Darrell cited a 50 percent increase in appointment bookings at Paris Fashion Week in June, including new accounts and accounts who have delisted Vans in recent years coming back. He also cited the “strong reaction” to skate-inspired silhouettes featured by many luxury brands in Paris this year.

EXEC: VF Corp. CEO Bullish on Return to Growth as TNF and Timberland Both Shine in Q1
On VF Corp.’s fiscal Q1 analyst call, CEO Bracken Darrell spent much of the time discussing VF’s progress on the goal of returning the company to growth, highlighted by sales expanding 5 percent at The North Face in the period and 9 percent growth at Timberland on a currency-neutral basis. Vans’ sales were down 14 percent due to channel rationalization efforts.

Skechers Performance Drops SKX Full-Court Press Basketball Shoe
The low-top fuses style and function, with a wraparound TPU Versa Wing in the midsole, offering b-ball players stability when making hard cuts to create space. The outsole features Goodyear rubber in a herringbone pattern for multi-directional traction. Skechers lightweight Move Foam delivers comfort.

EXEC: China Retailer Pou Sheng Warns on Further Mainland Market Slowdown
Pou Sheng, the Chinese retail subsidiary of Yue Yuen, said a “further slowdown in sales momentum in the mainland China market” is expected to cause sales to decline 8.3 percent in the first half, to RMB 9.16 billion ($1.28 bn). Profits are expected to decline 44.1 percent to RMB 187.6 million.

EXEC: Adidas Confirms Outlook but Q2 Sales Miss Estimates
In euro terms, revenues grew 2 percent y/y to €5.95 billion. The company also noted that the strengthening of the euro against several currencies resulted in an unfavorable translation impact of ~ €300 million in the quarter.

Nike Streamlines Metcon Franchise for Cross-Training Benefits
“In designing the Metcon 10, we really streamlined the build and focused on going back to the foundation of what makes Metcon great, listening to the voices of athletes across all disciplines and intensities to create a shoe that reflects the way they train today.” —Erin Gleason, Product Line Manager, Nike Training
North Face Parent VF Tops Wall Street Fiscal Q1 Targets but Sales Flat on Continued Vans Weakness
The company’s fiscal first-quarter loss was smaller and sales were higher than company guidance and Wall Street expectations. Sales were flat, with strong gains at TNF and Timberland offsetting a 14 percent decline in Vans due to inventory rationalization. Excluding Vans, revenue rose 6 percent.

EXEC: GlobalData Sees Adidas Taking Further Share from Nike in 2025
In an update on the global apparel sector, GlobalData forecasts Adidas will “remain one of the biggest winners within the global apparel market in 2025,” taking market share from Nike. Other share gainers within the sportswear category, including apparel and footwear, are expected to be New Balance, Skechers and Shein.

Big 5 Sporting Goods Widens Q2 Loss as Comps Drop 6 Percent
Big 5 Sporting Goods Corp., which in late June agreed to be acquired by a partnership comprised of Worldwide Golf and Capitol Hill Group, more than doubled its loss in the second quarter ended June 29 as same-store sales slid 6.1 percent.

Rocky Brands’ Q2 Profits Surge on Healthy Full-Price Selling
Rocky Brands reported a strong uptick in earnings in the second quarter ended June 30, boosted by strong performances by its Xtratuf and Muck brands as well as robust full-price selling across wholesale. Sales advanced 7.5 percent in the period. Bookings for its U.S. Wholesale business for the second half are up “solidly” year-over-year.

EXEC: Decathlon to Double India Sourcing to $3 Billion by 2030
The French sporting goods company said that by the end of 2030, the retailer will source 15 percent of its goods from India, with the growth driven by “high-potential” categories such as footwear, fitness equipment and technical textiles.

Consumer Confidence Index Rises in July on More Positive Forward View
July’s modest gain in confidence was said to be driven by consumers over 35 years old and shared across all income groups except those earning the least (with household annual income below $15k).

Amer Sports’ Debt Upgraded by Moody’s On Improving Cash Flow
Moody’s Ratings upgraded Amer Sports, Inc.’s debt ratings due to the company’s improvement in leverage and free cash flow, supported by a “considerable debt repayment” in 2024 and strong consumer demand for the company’s brands, which is driving earnings growth.