Leicester City Football Club of the Premier League announced a new multi-year partnership with Adidas.
Category: Footwear
New Balance Partners With Snapchat On Liverpool Liverpool FC Kit Launch
New Balance debuted a shopping experience in the U.S. and U.K. through Snapchat’s new Shoppable AR (augmented reality) technology that lets Liverpool FC fans virtually wear, and then buy, the new Liverpool FC kit.

Puma To Open New York Flagship On Fifth Avenue
Puma has signed a lease deal to open a flagship store on Manhattan’s Fifth Avenue shopping corridor. The three-level, 24,000-square-foot space is at 609 Fifth Ave. at 49th Street, opposite Saks Fifth Avenue.
J.C. Penney Slashes Full-Year Guidance On Q1 Sales Miss
J.C. Penney’s first-quarter missed analysts’ expectations due to a cooler start to the spring season. The department store chain also cut the company’s full-year earnings outlook.
Dillard’s Q1 Earnings Improve
Dillard’s Inc. reported first-quarter earnings rose 21.4 percent on a 2 percent comp gain. Results exceeded Wall Street’s targets.
Hixson High School Wins Vans Custom Culture Competition
Vans named Hixson High School from Hixson, TN as the grand prize winner of the ninth annual Vans Custom Culture art competition.

Boot Barn Tops Guidance On Double-Digit Comp Growth
Boosted by significant improvement in the retailer’s ladies business and the roll out a new performance-boot platform, Boot Barn reported same-store sales grew 12.1 percent in the fourth quarter ended March 31 while earnings came in well ahead of guidance.
Puma Officially Exits Kering
Kering said the company has completed the spinoff of Puma.
NSGA’s Sporting Goods Market Report Shows Retail Sales Reach $69.4 Billion
Consumer retail purchases of sporting goods equipment, athletic footwear and athletic apparel increased to $69.4 billion for the categories tracked by the National Sporting Goods Association (NSGA) in 2017, an increase of 1 percent versus 2016.
Tommie Copper Closes Credit Facility
Second Avenue Capital Partners, LLC, (SACP) announced the company has provided a senior secured credit facility to Tommie Copper, the maker of compression products. The credit facility will be used to fund working capital and additional growth opportunities.
Rockport Receives Bankruptcy Court Approval Of “First Day” Motions
The Rockport Group LLC announced that the company has received approvals from the U.S. Bankruptcy Court for Delaware for all of the company’s First Day motions, which will support Rockport’s business operations as the company completes the previously announced court-supervised sale process.

Academy Sports Hires Ken Hicks As Chairman And CEO
Academy Sports + Outdoors announced that Ken C. Hicks, former CEO at Foot Locker Inc. has been appointed chairman and CEO. Departing CEO J.K. Symancyk is leaving the company to pursue another opportunity.
Report: Puma Targeting Trae Young For Basketball Relaunch
Puma is seeking to endorse Trae Young, expected to be a top-10 pick in the upcoming NBA Draft, as the face of the company’s return to basketball, according to a report from ESPN.

Finish Line Finds New Investor
Odey Asset Management, a London-based hedge fund, has acquired an 8.2 percent stake in The Finish Line, possibly complicating Finish Line’s merger with JD Sports Fashion.

Saucony Appoints Anne Cavassa President
Wolverine World Wide Inc. announced the appointment of Anne Cavassa as president of Saucony, Most recently, Cavassa served as chief customer experience officer and SVP of marketing and apparel for the Brooks Running Company.