Outside Television and Red Bull Media House are expanding their wide-ranging programming alliance with new original series “eXplorers – Adventures of the Century” and “Momentum – What Drives You,” set to join the Outside Television
Category: Footwear
Asics America Re-Ups with Deena Kastor
Asics America announced its continued relationship with decorated long distance runner Deena Kastor, who has been with the brand since 2001…
MTRiP Reports Reservation Spikes at Western Mountain Resorts
According to the most recently released data by the Mountain Travel Research Program (MTRiP), actual occupancy as well as reservations for the coming six months increased in January due to an improving economy and snowfall.
U.S. Strength Boosts Wolverine Worldwide’s Q4 Results
Wolverine Worldwide reported a loss in the fourth quarter due to costs related to its acquisition of the Performance+Lifestyle Group (PLG) from Collective Brands, Inc. Excluding charges tied to the acquisition, however, earnings handily exclipsed its prio
Perry Ellis Lowers Guidance
Perry Ellis International, Inc. indicated that a shipment delay and challengung retail climate would cause fourth-quarter results to come in below expectations…
CalPERS To Sell Stock in Gun Manufacturers
CalPERS on Tuesday moved to unload $5 million worth of investments in Smith & Wesson and Sturm Ruger and follows the Dec. 14 shootings in Newtown, CO…
Foot Locker Elects Maxine Clark to its Board of Directors
Foot Locker, Inc.'s Board of Directors elected Maxine Clark as a director of the Company. Clark is currently chief executive bear of Build-A-Bear Workshop, Inc…
Reebok Launches New Fitness-Focused Campaign
Reebok launched its new, fully-integrated marketing campaign – Live With Fire – continuing the global fitness brand's mission to change how people perceive and experience fitness. With this campaign, Reebok shows how living an active lifestyle can in
PGA TOUR Superstore To Open Its First Superstore In SoCal
PGA Tour Superstore announced its second store on the West Coast will be in Irvine, CA. The 50,000 square-foot superstore, located in the Alton Marketplace Shopping Center at Santa Ana Freeway I-5 and Technology Drive, is scheduled to open later this year
Take Me Fishing Award Winners Receive Seed Grants
Outdoor Nation and the Recreational Boating & Fishing Foundation (RBFF) awarded 10 seed grants worth $2,500 each to community-based, youth-led projects aimed at reconnecting Millennials to the outdoors…
Kokatat Outfits Second Ikkatsu Project Expedition
In June 2013, Kokatat-supported team Ken Campbell and Steve Weileman will embark on the next phase of the Ikkatsu Project to the volcanic island of Augustine in south-central Alaska. Campbell and Weileman will complete systematic beach surveys in an effor
K2 Partners with Coors on “Cold Activated” Promotion
K2 Sports has partnered with Coors Light and Coors Banquet in a promotion to give consumers a chance to win prizes, including cold activated skis and snowboards with feature graphics that turn blue at the right temperature to signal it’s time to hit
Hi-Tec Crowned U.K.’S Outdoor Footwear Brand of the Year
Hi-Tec was named outdoor footwear brand of the year at the UK Industry Footwear Awards this week. The awards seek to recognise those in the industry who display innovation and forward thinking, alongside traditional sales and business acumen…
J.C. Penney Seeks Court Approval for Aspen Boot Label
J.C. Penney Co. Inc. has asked a federal court in its home state of Texas for a declaratory ruling on whether a style of weather-resistant boots that it recently started selling can continue to be called “Aspen” for certain labeling and packaging purposes
Diamondback Road Trip Aims to Engage Dealers and Consumers
Diamondback Bicycles launched a comprehensive retailer outreach and demo bike program designed to help grow brand awareness throughout the U.S. for 2013…
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