Big Rock Sports has unveiled the company's new brand identity along with an enhanced website…
Category: Footwear
Davidson’s Names New Purchasing Administrator
National firearms wholesaler Davidson’s, announces the recent appointment of seven year company veteran Gina Perona to the position of purchasing administrator…
Adidas Smart Run Watch Honored at CES
Mio Global, makers of the wrist-worn heart rate monitors Mio ALPHA and Mio LINK, together with Adidas, announced that the heart-rate monitoring technology featured in the miCoach SMART RUN watch which has been selected as a Health and Fitness Honoree in
Olloclip Kicks Off Ambassador Program with Skateboard Veteran Jamie Thomas
Olloclip, the creator of mobile photography tools for skateboarders, announced that Jamie Thomas, a 20-year veteran of professional skateboarding and founder of Zero Skateboards and Fallen Footwear, will be an ambassador for Olloclip in 2014…
Hush Puppies Signs Licensing Agreements
Wolverine Worldwide, Inc. announced two new licensing agreements. The Elan Polo International is now the Hush Puppies brand slipper licensee for the U.S. and Canada. UGA Fashion S.A. is the Hush Puppies handbag licensee for Mexico. Both agreements are eff
Hi-Tec to Launch Children’s Footwear Storytelling Campaign
Hi-Tec Sports is launching a new storytelling campaign for 2014 that highlights its revolutionary Big-Fit System – a volume adjusting technology – which allows its kids’ shoes to grow with its wearers. Hi-Tec commissioned a Disney illustrator whose
Adidas Signs Jeremy Lin
Adidas announced a partnership with NBA point guard Jeremy Lin of the Houston Rockets. Lin joins the Adidas basketball roster which includes teammate and seven-time NBA All-Star Dwight Howard and a lineup of elite point-guards highlighted by Derrick Rose
SOS Outreach to Serve 1,000 Kids at 12 Mountain Resorts This Week
SOS Outreach expects to serve 1,000 kids across 46 different programs at 12 mountain resorts nationally this week, marking its busiest week in 20 years of serving at-risk kids through outdoor recreation programs…
110% Hires Barry Kahn to Launch Clinical Partnership Program
110%, which makes compression and sports recovery gear designed to work with ice inserts, hired Barry Kahn as clinical director for the company. In the position, Kahn will lead the development and launch of 110%’s Clinical Partnership Program, which
Vasque to Sponsor U.S. Adventure Racing Association
Vasque announced its partnership as the official footwear of the United States Adventure Racing Association
for 2014…
Billabong Appoints Women’s Global GM
Susan Branch, former SVP & global head of product for the Roxy and Quiksilver brands, has been named as Billabong‘s new global general manager for Billabong Women’s…
Diamondback Equips First Pro Cycling Team
Diamondback Bicycles, which traces its roots to BMX, has signed on to equip its first pro road-cycling team as part of its plan to build mindshare with serious road bikers and independent bicycle dealers…
Vecchione to Spearhead North American Distribution for New Activewear Brand
Former Polartec President and CEO Andy Vecchione has resurfaced at the helm of the North American operations of Super.Natural — a Chinese-owned brand that specializes in mixing merino wool with performance fibers to create active wear for outdoor, fitness
Report: Lin to Leave Nike for Adidas
Jeremy Lin, the Houston Rockets guard, has reportedly left Nike for Adidas…
Altus Brands Partners with Gunsoc
Altes Brands LLC has entered into a marketing and sales partnership with Gunsoc, a subsidiary of IMS Inc….
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