The University of Maryland and Under Armour, Inc. announced a 10-year partnership extension that designates Under Armour as the official outfitter of its varsity intercollegiate athletic programs…
Category: Footwear
Realtree and Duck Commander Extend Partnership
Realtree announced the continued growth of its promotional and business partnership with the Duck Commander team, and a commitment by both organizations to work together to create more products for hunters…
Currexsole Partners With Quality Bicycle Products (QBP)
Currexsole, the insoles maker, has partnered with Quality Bicycle Products (QBP) to distribute the Bikepro insole in the United States…
Fanprint Partners with NFL Players
NFL Players Inc. (NFLPI), the marketing and licensing arm of the NFL Players Association, has teamed up with FanPrint, a provider of custom-made soft-goods, in a licensing deal that will directly benefit the Gene Upshaw Player Assistance Trust Fund (GU PA
Golub Capital Provides Term Loans to Support R.G. Barry Acquisition
Golub Capital announced it acted as Administrative Agent and Joint Lead Arranger in providing an $85 million first lien term loan and $20 million second lien term loan to support the acquisition of R.G. Barry Corporation by Mill Road Capital. Golub Capita
Rallye to Buyout Remainder of Groupe Go Sport
Rallye has informed French retailer Groupe GO Sport that it intends to buy the remainer of the retailer's shares it does not already owned in what European financial markets refer to as a “squeeze out”…
RYU Hires Market Maker
Respect Your Universe, Inc., a global performance training and fitness brand with origins in the movements and philosophy of martial artistry, retained Questrade, Inc. to provide market-making services for its stock, which is traded on the TSX Venture Exc
Adidas Skateboarding Signs Miles Silvas
Adidas Skateboarding signed Miles Silvas as one of its endorsers.
PrimaLoft Launches Consumer Marketing Campaign for Performance Down Blends
PrimaLoft Inc. launched its consumer marketing campaign for its new line of proprietary Performance Down Blends, which become available at outdoor specialty shops for the first time this fall…
Fox Haas Inducted into Legends of the Outdoors Hall of Fame
Fox Haas Inducted into Legends of the Outdoors Hall of Fame…
Gait Lacrosse to Sponsor Rumble in Richmond
Gait Lacrosse is teaming up with the Rumble in Richmond as the title sponsor serving more than 2,000 players, coaches and fans…
Under Armour Ready to Step Up Player Endorsements
While they lost out on Kevin Durant to Nike, Under Armour’s mega-offer for the NBA superstar should mark that UA is committed to being a bigger player in the endorsement game. “We wanted to really make a statement, I think, to the world, as mu
Dick’s SG to Wall Street: We’re Still a Growth Story
Following a pullback earlier in the year in its EPS and comp guidance largely due to challenges in the golf and hunt categories, Dick’s Sporting Goods’ team spent considerable time at Goldman Sachs’ Global Retailing Conference defending
Starter Jumps Back in Player Endorsements
Starter, owned by Iconix Brand Group, jumped back into the player endorsement game with the signing of Kevin Love, the star power forward just acquired by the Clevelend Cavaliers.
The signing was heralded by the placement of a giant billboard in in downto
PVH Profit Rises on Strength at Tommy Hilfiger
PVH Corp., the parent of Speedo and Izod, reported second-quarter earnings rose 8.7 percent to $125.5 million, or $1.51 a share, topping its guidance between $1.40 to $1.45…
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