New Balance debuted a new brand platform – Always in Beta – the brand’s promise “to relentlessly improve, to never stop pushing and to always strive for more.” At the same time, the brand highlights its focus on inspiring athletes around the world.
Category: Outdoor
Yakima to Invest $20.1 Million in New Headquarters
Yakima Products Inc. plans to invest $20.1 million to purchase an 89,000-square-foot building in Lake Oswego, OR for its headquarters…
European Outdoor Group Partners with European Commission
The European Outdoor Group (EOG) has been confirmed as an official partner of the European Commission's first European Week of Sport, which takes place this September…
RECALL: 2,600 Omersub Zero Cube SCUBA Masks
Technosport Inc. of Virginia Beach, VA is recalling about 2,600 Omersub Zero Cube Scuba masks because the non-conforming glass used in the lens can shatter during normal use, posing an injury hazard…
E-bike Lobbyists Assess Progress as State Assemblies Wind Down
Legislation that would update state vehicle and traffic laws for e-bikes remains alive in California, but has floundered in New York, where advocates are now focused on broadening support ahead of another push next year, according to….
Mountain Hardwear President Replaced
Columbia Sportswear Company has appointed Scott Kerslake interim brand president of Mountain Hardwear Inc. to replace Topher Gaylord, who resigned as president of the brand…
Primaloft Opens Asian Headquarters in Xiamen
PrimaLoft Inc. has opened the headquarters for its wholly-owned Asian subsidiary in Xiamen, China…
Boot Barn Completes Acquisition of Sheplers
Boot Barn Holdings, Inc. completed its previously announced acquisition of Sheplers, Inc…
Backbone Media Wins SwiftCarbon Bikes US Account
Swift USA LLC, which will begin distributing SwiftCarbon Bikes in the U.S. this summer, has named Backbone Media its agency of record to manage public relations and strategic communications…
Alite Designs to Open Beach-Themed Pop-up Shop
Alite Designs plans to open up a beach-themed pop-up store in San Francisco’s Sunset district this summer that will also showcase locally made beach products and host…
Gazelle Sports Wins Girls on the Run Award
Girls on the Run International, Vibram and SmartWool presented the inaugural “Remarkable Running Footwear Specialty Retail Partnership” award to Gazelle Sports…
Cole Haan Secures Eyewear License
Cole Haan announces a multiyear global license agreement with Altair, a division of Marchon Eyewear, Inc., to design, manufacture and distribute sunglasses and ophthalmic eyewear collections under the Cole Haan brand…
Misty Copeland Becomes First Black Principal Ballerina at American Ballet Theater
Misty Copeland, the star of Under Armour's “I Will What I Want” campaign launched last fall, has become the first African-American female principal dancer at the American Ballet Theater…
Nike Chairman Phil Knight to Step Down
Phil Knight, the co-founder of Nike, has called time on a more than 40-year career as chairman of the sportswear company. Nike said on Tuesday that Knight has recommended that Mark Parker, the company's chief executive, should succeed him as chairman
Guardian Sports Announces Sponsors
Guardian Sports said HEX Performance, athletic apparel and gear detergents, and The Art of Lax have signed on as sponsors for the 2nd Annual Guardian National Championships…
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