Wilson Sporting Goods Co. will kick off a major brand marketing campaign featuring Serena Williams, Roger Federer and other global athletic stars alongside lesser known aspiring athletes this fall…
Category: Outdoor
European Week of Sport Campaign Kicks Off
The Federation of the European Sporting Goods Industry and its members are supporting the European Week of Sport campaign through a variety of initiatives and activities leading up to and during the week of September 7-13…
CamelBak Helps Festival Goers Forego 1.5MM Disposable Bottles
CamelBak has poured more than 1.5 million disposable bottles of water at music festivals so far in 2015, the fifth year of its #DitchDisposable campaign…
Greenpeace Expedition Finds PFCs in Remote Snowpack
Greenpeace again called on technical outdoor apparel brands to phase out use of poly-fluorinated chemicals (PFCs) by 2020 after releasing research showing traces of the persistent chemicals were found in snow and some water samples taken from remote mount
SportXX to Expand Outdoor Shop-in-shop to Eight More Stores
SportXX Migros plans to expand its Outdoor by SportXX shop-in-shop concept to eight more of its locations in Switzerland by the end of the year…
Garmont Says Euro 1MM Equity Raise Will Fuel U.S. Relaunch
Garmont International Srl says €1 million it raised in an equity sale last week will help fund a three-year turn-around plan that hinges on its success in the U.S…
RECALL: 23,000 Cannondale Mountain Bikes
Dorel Sports' Cycling Sports Group of Wilton, CT, is recalling about 23,000 Cannondale mountain bikes because their OPI stem and steering tube assemblies can fail and pose a risk of injury…
Phunkshun Wear Expanding Denver Product Facility
Phunkshun Wear is expanding its Denver facility from 6,800 square feet to 9,300 square feet. The expansion comes as a result of increased production and will house raw materials and finished products…
Precor to Produce Spinner Cycles
Precor will manufacture a new line of commercial Spinner indoor cycling equipment through an exclusive, worldwide distribution agreement with Mad Dogg Athletics Inc….
Bank of America Marathon Delivers More Than $254 Million to Chicago Economy
The Bank of America Chicago Marathon continues to provide year-over-year growth to Chicago's economy, with the 2014 race delivering an estimated $254 million in total business impact to the city. The findings come from the latest economic impact stud
Finish Line Seeks to Expand Headquarters
The Finish Line Inc. plans to spend $1.3 million to add new equipment and create 100 jobs at its Indianapolis headquarters and distribution facility, according to Indiana Business Journal. The company disclosed the tax-abatement request the city released
Venture Snowboards Suspends Operations Indefinitely
Venture Snowboards of Silverton, CO. informed its customers Thursday that it will not ship any product to market for the 2015-16 winter season…
OBIT: L.L.Bean’s Leon Gorman
Leon Gorman, the 80-year old grandson of L.L.Bean and longtime CEO of the company, died Thursday at his home in Yarmouth, ME. He was president and CEO from 1967 to 2001, chairman from 2001 to 2013, and chairman emeritus from 2013 until his death…
Thule Group to Divest All Non Core Business to Focus on OutdoorandBags Unit
Thule Group sold its snow chain business, said it is reviewing options for its remaining non-core businesses and swung open the doors of its expanded product testing lab this week to emphasize it commitment to growing its core outdoor businesses…
Genesco Q2 Shows Some Recovery
Aided by better-than-expected sales across banners, Genesco Inc. reported second-quarter earnings that easily exceeded Wall Street’s targets. On a conference call with analysts, Bob Dennis, chairman, president and CEO, said the healthy top-line grow
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