Dakine said this new strategic alliance will bolster the brand’s retail presence across the region, ensuring top-tier service and fulfillment for key retailers and e-commerce platforms.
Category: Outdoor

EXEC: Trump Tariffs Hit Active Lifestyle Stocks Hard; Vietnam Hit a Big Surprise
At issue for many in the active lifestyle market, including sporting goods, footwear, apparel, and outdoor, is the impact on goods sourced in Vietnam after many companies invested considerable time and capital in moving production there from China.

BDA Promotes Former Nordstrom Exec to Divisional VP of Program Management
Bensussen Deutsch & Associates, LLC (BDA) is the largest, independently owned branded merchandise agency with operations in over 50 locations worldwide. With a proven record of building large e-commerce solutions, Lisa Battistoni’s expertise will drive innovation and optimize BDA’s digital offerings.

Massimo Motor Launches New Online Sales Platform
The U.S. manufacturer and distributor of powersports vehicles and products for the outdoor enthusiast, launched a new online sales platform, expanding its national sales channels and enhancing customer convenience.

Duluth Trading Welcomes Stephanie Pugliese Back as President and CEO
Pugliese replaces outgoing CEO Sam Soto, who announced last week he was leaving the business. She first joined Duluth Trading in November 2008 as VP of product and merchandising, and was promoted continuosly until assuming the CEO role in 2015, a role she served in until 2019.

Simms Fishing Launches Resale Program for Pre-Owned Gear
Launching first as a peer-to-peer (P2P) marketplace, Simms Recast allows the broader angling community to buy and sell pre-owned Simms gear direct with one another.

NRF: Consumer Spending Not Unraveling; Retail Sales Growth to Continue in 2025
The association’s 2025 sales forecast compares with 3.6 percent annual sales growth to $5.29 trillion dollars in 2024. This year’s forecast also aligns with the 10-year pre-pandemic average annual sales growth of 3.6 percent.

Blenders Eyewear Appoints Industry Vet as New CEO
Jack Gray brings nearly two decades of building and scaling global brands, including at Adidas, to the West Coast manufacturerer of men’s and women’s sunglasses and snow goggles.

EXEC: Intersport Posts Tepid 2024 Omni-Channel Sales Growth to €14.0 Bn
Despite a challenging business landscape, Intersport saw particularly positive 2024 growth in its French, Italian and Swiss markets, as well as an upward trend in several specific categories, including Sportstyle, Football and Running.

Lazydays RV Posts Revenue Decline and Wider Loss in 2024; Divests More Locations
Lazydays has signed a Letter of Intent with General RV Center to divest three stores from the company’s footprint in Ft. Pierce, FL; Longmont, CO; and Mesa, AZ.

Hest Taps Darrin Haugen as VP of Product, Boasts Growth Numbers
The company said Haugen has a tenured background in product development in the outdoor and ski markets, most recently in senior product development roles at Peak Ski Company and Sitka Gear.

EXEC: Sportsman’s Warehouse Shares Surge as Analysts Buy into Progress
Fishing led all categories for Q4 comp growth, following by Camping. Hunting and Shooting Sports comped down, but outpaced NICS trends. The retailer is estimating fiscal 2025 net sales to be in the range of negative 1 percent to up 3.5 percent over 2024.

Off Season Apparel Brand Names Fanatics and NBA Veteran Exec as President
U.S. luxury sportswear brand Off Season, launched in collaboration with Fanatics and the NFL in January 2025, has appointed Victoria Picca as president.

Perfect Moment Closes on $6.4 Million Private Placement Funding
The 1,723,989 shares of Series AA Convertible Preferred Stock are convertible into shares of common stock at a fixed price of $1.1601 per common share. Participants in the offering include Max Gottschalk, co-founder and chairman of Perfect Moment, who invested $2.0 million.

Macy’s Advances “Bold New Chapter”; Appoints New Finance Head
Capri Holdings’ finance and operations head, Thomas J. Edwards, will become chief operating officer and chief financial officer at Macy’s, Inc., effective June 22.