Consumer-direct sales increased by 19 percent, and dealer-direct sales increased by 14 percent, which the company believes is a testament to brand recognition and the success of its drive to reach a wider global consumer group.
Category: Outdoor
Yamaha U.S. Marine Appoints Outdoor Marketing Division Manager
A 21-year company employee, Scott Higgins now oversees Yamaha Marine advertising, events, tournaments and sponsorships, Yamaha pro staff, and Yamaha Marine dealer education. He succeeds Susan Camp, who retired in August 2024.
Reports: Rad Power Bikes Cut More Headcount in July
This is the sixth round of layoffs that have hit the e-bike startup since 2021.
Winnebago Makes Transitioning Moves on Executive Leadership Team
Chris West, senior vice president of Winnebago Industries enterprise operations and Barletta Boats, has been named president of the Winnebago Outdoors businesses, replacing Huw Bower who is stepping down at the end of August.
Dick’s Sporting Goods Plans New Distribution Center in Fort Worth, TX
Construction on the facility will begin early this fall with a groundbreaking. The building phase is expected to create more than 800 temporary construction jobs. The facility is expected to open in early 2026.
Nordstrom Plans to Open Four New Locations in North Carolina by Spring 2025
In addition to a planned 25,000-square-foot Nordstrom Rack store in Morrisville, NC, the retailer will also open three stores in Mooresville, Raleigh and Matthews, NC this fall and next spring.
Black Diamond to Launch Partner-Run Mountain Shop with Wilderness Exchange
Wilderness Exchange, a purveyor of specialty outdoor gear and clothing for 25 years in downtown Denver, will launch the first partner-run mountain shop in North America with Black Diamond.
EXEC: Yue Yuen Sees Improving FW Manufacturing but China Retail Still a Drag
The volume of shoes shipped during the first half period increased by 9.9 percent to 120.7 million pairs amid a “decent recovery trend” and a further normalized order book. Pou Sheng China retail decreased 12.7 percent to $1.38 billion in U.S. dollar terms for the first half.
EXEC: Giant Group Saw Ugly but Improving Trends in First Half; H2 Shaping Up Nicely
The 5.8 percent decline in Q2 was a clear quarter-over-quarter sequential improvement versus the 2024 first quarter, when Giant Group saw revenues fall 20.2 percent for the January through March period, on top of a 9.7 percent decrease in the corresponding Q1 period last year.
Outtech Adds Acurite to Brand Stable
Outtech, the sales and marketing agency for the outdoor industry, added the manufacturer of weather stations and weather technology for outdoor and indoor home monitoring, to its portfolio of brands.
Deuter to Integrate Packs With HydraPak Hydration Reservoirs and Soft Flasks
Deuter will integrate customized hydration reservoirs and soft flasks designed by HydraPak into a range of its performance backpacks. Deuter expects to release the first product to the market in Spring 2025.
Massimo Group Sees 32 Percent Q2 Growth on E-Bikes, UTVs & ATVs Segment Gains
Revenue from sales of UTVs, ATVs, and E-Bikes increased 53.3 percent to $34.2 million in the second quarter, partially offset by a 73.5 percent decrease in revenue from sales of pontoon boats.
509’s Winter 2025 Collection Delivers Breakthroughs in Performance
“The Winter 2025 Collection represents another leap forward in meeting the diverse needs of both mountain and trail snow riders.” —Alicia Anderson, managing director.
Farmers’ Almanac Releases Wet Winter Whirlwind Forecast
The Farmers’ Almanac warns that winter 2024/25 will be a “wet whirlwind,” meaning there will be a lot of precipitation and storms. Depending on where you live, you may see a lot of snow or rain.
Pacsun x Reese Cooper Bridge Streetwear and Outdoor with RCOS Collection
The collection offers a wide range of styles, from taped-seam shell pieces, insulated outerwear, and cargo pants to graphic tees, hoodies, sweatpants, and more. Cooper created the collection using technical fabrics like nylon, sherpa fleece, waffle knits, heavyweight cottons, and compression.
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