Beyond Product: Industry Trends, Brand Stories Take Center Stage At OR

New product releases tend to garner most of the headlines at trade shows, but at Outdoor Retailer Summer Market, SGB’s editorial team also wanted to discover what’s happening with brands beyond the latest and greatest gear and apparel. Here are some of the stories and industry trends we found and hints of what’s to come.

Steady Occupancy And Revenue Figues Continue At Southeast Destinations Lodging

In the most recent lodging data for the Southeast released last week by Vermont-based Inntopia in their DestiMetrics Monthly Market Briefing, participating destination communities at seven resorts in four southeastern states including South Carolina, Florida, Georgia and Alabama are maintaining consistent occupancy and revenues for both the month of June and the full summer season.

Aisle Talk Week of July 23

Top headlines from the active lifestyle industry you may have missed this week, including the U.S. House of Representatives approving the Personal Health Investment Today (PHIT) Act, which allows the use of pre-tax savings accounts for physical activity-related expenses.

Deckers Brands Outlook Disappoints

Deckers Brands handily exceeded the company’s guidance in the first quarter with monster gains from Ugg and Hoka One One. But shares slid on Friday as much of the upside was attributed to earlier-than anticipated shipments and the company only slightly lifted EPS guidance for the year.

Deckers Brands Easily Tops Guidance In Q1

Deckers Brands reported that revenues and its loss in the fiscal first quarter ended June 30 easily beat projected guidance. Sales grew 19.5 percent, led by a 17.6 percent gain for Ugg and a 53.1 percent hike at Hoka One One.

Amer Sports Sees Modest Growth In Q2

Amer Sports reported a slightly higher loss on a modest sales gain in the second quarter, the company’s smallest quarter of the year. Amer still expects a “solid” second half, driven by up to double-digit pre-order growth in Winter Sports Equipment, Arc`teryx, Sports Instruments and strong expected order position in Precor, which just won the company’s largest ever customer contract.