The Third Annual Brand Heat Index from L.E.K. Consulting identified the brands to have gaine in popularity, or increasing brand “heat,” across major product categories and generations in women’s and men’s footwear and apparel.
Category: Outdoor

National Ski & Snowboard Retailers Association Appoints New Board Members
The NSSRA has appointed Robb Shepherd as Board chair, Jon Morrill as vice chair and Stefan Hausberger as secretary/treasurer at its Board of Directors meeting on March 18, 2025, serving two-year terms ending in January 2027.

Academy Sports & Outdoors Beats on Q4 Bottom Line; Looks Ahead to Jordan Launch
The company expects the first quarter to be the most challenging from a sales and earnings per share prospective as they plan to open five stores and transition to the new Jordan floor set but see the back half of the year to be stronger than the first half.

Report: Online Resale is Expected to Reach $40 Billion by 2029
From integrating social commerce and AI applications to establishing trade organizations and interfacing with the government, ThredUp said it’s clear why resale has seen accelerated growth and a promising growth trajectory.

Report: February Perceived Stability at Retail Hides Deeper Fluctuations
While the steady appearance of retail performance carried through top-line views of discretionary general merchandise, retail food and beverage, and non-edible consumer packaged goods, underlying disruptions are emerging, reported Circana.

QTI Fibers Appoints New CEO
QTI Fibers is a vertically integrated manufacturer of advanced technical fibers, fabrics, coated yarns, and textiles. Its portfolio of companies includes Quantum Materials, Twitchell Technical Products, and Infinity Woven Products.

EXEC: Sports Direct Parent to Make Another Run at Nordic Retailer XXL ASA
It appears that Frasers Group plc (Frasers), the UK-based parent of the Sports Direct global sporting goods retailer, is making another run at Norway-based sporting goods retailer XXL ASA.

EXEC: Saucony and Merrell Grow 57 Percent in China in 2024; Saucony Hits Benchmark
In 2024, revenue from the combined Merrell and Saucony brands segment realized a year-over-year growth of 57.2 percent, accounting for 9.2 percent of the Group’s total revenue.

ENDVR Announces Innovative Consumer Cash Back Feature: Join the Waitlist for Early Access
A smarter way to drive and track in-store xales — ENDVR’s new consumer cash back feature.

EXEC: Giant Group Posted Big February Shipment Growth Before Tariffs Hit
The increase in February may be a reaction to tariffs that were to take effect in March as U.S. brands and factories across Asia moved shipments up to ensure pricing.

EXEC: L.L.Bean Posts Flat Revenue in 2024; Employee Bonus Falls to 6.5 Percent
The company said it continued to navigate a challenging retail environment in 2024, in a year impacted by inflationary headwinds and a decrease in spending in the outdoor sector.

Camping World Rejects Two of Seven Planned Lazydays RV Acquisitions
The two locations, in Portland, Oregon and Council Bluffs, Iowa, were rejected as they did not meet CWH standards, according to a company media statement.

Report: February Retail Sales May Reflect Anxious Consumer Spending
February’s core retail sales, as defined by the NRF, were up 0.9 percent seasonally-adjusted month-over-month but down 0.2 percent unadjusted year-over-year because of the comparison against unusually high sales in February 2024.

EXEC: Giant Group 2024 Net Profit Falls on Lower Sales, Tighter Margins
The tide has turned a bit in 2025, with year-to-date sales growing 13.1 percent through February, owing to a strong 30.9 percent net sales increase in the month of February.

Recreational Boating & Fishing Foundation Expands Board
The new Board members include Toby O’Rourke, President & CEO, Kampgrounds of America, Inc.; Douglas Craven, Natural Resources Director, Little Traverse Bay Bands of the Odawa Indians; Wayne Hubbard, Host and Producer, Urban American Outdoors; and Ronnie Green, Professional Angler and Host of A Fishing Story.