NBDA Elects Three New Board Members

Shirley Gonzalos of Pedal the Peaks, Chelsea Kulp of Shore Brake Cyclery and Paul Tobio of Ryder Bikes bring a wealth of experience and a passion for strengthening specialty bicycle retailers and the cycling industry.

Wintersteiger Hires New Sales Agency for Great Lakes Region

Wintersteiger, Inc. hired Phenix Project sales agency to represent Wintersteiger Sports and Bootdoc Hotronic in the Great Lakes Territory, effective January 1, 2025, replacin longtime sales reps Bill Ehmke and Mason Rickert, who will continue to take orders through the end of 2024.

Perfect Moment to Open SoHo Store in October

The London-based company said the new storefront will be situated at the corner of one of SoHo’s picturesque cobblestone blocks at 42 Crosby Street. Planning is underway for the store’s opening in October.