Susan Sherman first joined Sierra-at-Tahoe as the Content and Communications manager in 2018 and served through the start of the pandemic. She then moved to Utah and assumed a similar role at Snowbird.
Category: Outdoor
Ombraz to Open First Pop-Up in Boulder
The direct-to-consumer venue will showcase the brand’s lineup of six armless sunglasses and limited-edition colorways available in-shop during the event that runs from April 4 to June 30.
EXEC: EY M&A Outlook Signals Cautious U.S. Deal Market
EY expects U.S. deal volume will rise 10 percent in 2025, building on a robust 13 percent advance in 2024, driven by sustained economic activity, decreasing interest rates, pent-up demand & reduced valuation gaps.
EXEC: Sports Direct to Expand South Asia Presence with Map Active
This latest strategic partnership between Sports Direct parent Frasers Group and MAP Active will expand the sporting goods retailer further into Indonesia, with entry into India, the Philippines, Thailand, Vietnam and Cambodia.
Macy’s Names Senior VP & General Merchandising Manager, Men’s and Kids’
Daniel Leppo most recently served as Bloomingdale’s senior vice president and general merchandising manager, overseeing Cosmetics, Menswear, Children’s, and Home. Leppo started his career at Bloomingdale’s as an intern and was part of the executive training program.
EXEC: Spartoo Improves 2024 Cash Flows Through Improved Inventory Management
Spartoo is signaling that it will continue offering a wide range of footwear, ready-to-wear, bags, and accessories throughout 2024, even as it manages its online inventory more tightly.
L.L.Bean is Heading to Florida!
The 17,000-square-foot store will be located at the University Town Center in Sarasota near UTC’s Target, Best Buy and Old Navy. The new Bean location was previously a Bed Bath & Beyond.
Thor Industries Rolls Heartland RV Under Jayco, Inc. Umbrella
The owner of the Airstream, CrossDoads, CruiserRV, Dutchman, Enter, Heartland RV, Highland Ridge RV, Jayco, Keystone, KZ, Starcraft, Thor, Tiffen and Venture RV brands, will make the organizational change over the coming months.
Rossignol Enters Trail Running Category
“We are shifting from being a winter sports brand to a mountain sports brand,” said Vincent Wauters, CEO, Rossignol group. On select price points, Rossignol is competing directly with names like Salomon and Hoka.
KMD Brands Appoints Nike Vet Ashley Reade as Rip Curl CEO
Ashley Reade will join the Australian surf brand in the coming months from Nike, where he is currently the vice president and general manager of Nike Pacific, responsible for growing the region to an AU$1 billion business.
Haro Bicycles Makes Key Leadership Moves
Colin Varanyak was named director of product development and marketing, Ty Buckenberger will now lead engineering and technical development and Olympic champion Lasse Norman Leth is stepping into an expanded role as director of product marketing for road categories.
Recall: Kimpex Snowmobile Ski Kits and Adaptor Kits
Kimpex has voluntarily recalled Rush and Kimpex Arrow II Ski Kits and Kimpex Rush and Kimpex Arrow II adaptor kits. The recalled kits replaced the skis on snowmobiles.
Recall: Ski-Doo and Lynx Snowmobiles
BRP has voluntarily recalled certain Model Year 2025 Ski-Doo and Lynx snowmobiles equipped with a 600R E-TEC, an 850 E-TEC or an 850 E-TEC Turbo R engine
U.S. Ski & Snowboard Taps J.Crew to Develop Lifestyle Apparel Collections
The company said the product collections will feature signature J.Crew categories reimagined through an aspirational ski lens, inspired by vintage ski logos and archival Olympic patches.
Authentic Brands Group Appoints Former Disney Exec as EVP, Head of India
Sanjeet Mehta will oversee the company’s strategy in India, focusing on expanding brand presence, forging strategic partnerships and driving revenue growth, working with Henry Stupp, regional president of the EMEIA.
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