Taurus announced the hiring of Cody Osborn as marketing director for the Taurus, Rossi and Heritage Manufacturing brands.
Category: Outdoor
Nordica Forms North American Sports Marketing Team
Nordica announced it formed a new North American sports marketing team serving the North American race, Freeski and pro communities.
Knockaround Sunglasses Secures Equity Investment
Brand Holdings, LLC, a company focused on acquiring direct-to-consumer (DTC) e-commerce companies and emerging brands, announced that it has completed a growth equity investment in the sunglasses brand, Knockaround.
Former The North Face CMO Joins Sephora
Steve Lesnard, former chief marketing officer and global VP of product creation at The North Face, has joined Sephora as global chief brand officer.
Dorel Sports’ Q4 Sales Improve 6 Percent
Dorel Industries said sales in its Dorel’s Sports segment, which is being reported as a discontinued operation following its recent $810 million sale to the Pon Group, increased in the fourth quarter by 5.8 percent to $280.7 million.
Academy Sports Set To Join S&P SmallCap 600
Academy Sports + Outdoors, Inc. will replace Kraton Corp. in the S&P SmallCap 600, effective prior to the opening of trading on March 16.
Leatt Corp. Announces Record Breaking Year
Leatt Corporation reported earnings more than doubled in 2021 as sales surged 82 percent.
American Outdoor Brands To Acquire Grilla Grills
American Outdoor Brands Inc. announced that it has entered into an agreement to acquire privately-owned Grilla Grills, a provider of barbecue grills, Wi-Fi-enabled wood pellet grills, smokers, accessories, and modular outdoor kitchens for $27 million in cash.
American Outdoor Brands Q3 Revenues Slump, Reduces Guidance
American Outdoor Brands reported sales in the fiscal third quarter ended January 31 slumped 15.1 percent, reflecting a decrease in traditional brick-and-mortar channel net sales. On a two-year basis, sales grew 61.8 percent. The company downwardly adjusted its earnings and sales outlook for the year due to softening demand for firearms products.
Columbia Appoints New Chief Marketing Officer
Columbia Sportswear announced that it hired Pri Shumate as chief marketing officer for the Columbia brand.
Velocio Apparel Sold To SRAM
Velocio Apparel, the cycling brand, has announced its sale to SRAM marking the company’s first foray into apparel.
Haro Bicycle Expands Product Development, Supply Chain And Distribution Efforts
Haro Bicycle Corporation, based in Vista, CA, announced that it is expanding its product development, sales and supply chain group as part of a company-wide effort to strengthen its capabilities to benefit its dealer and distribution network worldwide.
Adidas Appoints New Managing Director For China
Adidas promoted Adrian Siu to managing director, Greater China. Previously, he was senior vice president – commercial for Adidas in the region.
Thor Industries Sees Strong RV Demand In North America Drive Earnings Beat
Thor Industries reported earnings doubled in the fiscal second quarter ended January 31 as sales expanded 42.1 percent. Thor’s consolidated RV backlog for the second fiscal quarter increased by more than 60 percent year over year.
Adidas Sees Modest Q4 Sales Decline On Supply Chain Challenges
Adidas reported currency-neutral sales declined 3 percent in the fourth quarter due to supply shortages as a result of the lockdowns in Vietnam last year, the challenging market environment in Greater China and pandemic-related lockdowns in the Asia-Pacific. However, currency-neutral sales for 2021 rose 16 percent and Adidas projected will increase at a rate between 11 percent and 13 percent in 2022.
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